AANN and ABNN Win Gold in Association Trends Trendy Awards
We’re thrilled that AMC marketing staff enabled two of our association partners to win Gold Awards in the 2021 Association Trends Trendy Awards!
The American Association of Neuroscience Nurses (AANN) won a gold award in the Marketing Automation category for their membership retention campaign. AMC marketing staff created an email campaign that optimized and automated membership emails to engage members throughout their year of membership, identify the member benefits that each recipient valued the most, and ultimately increase retention rates.
The American Board of Neuroscience Nurses (ABNN) won gold in the Promotion Kit or Campaign category for their CNRN rebranding campaign, which aimed to increase the number of candidates who registered for the CNRN exam and address the perception among prospects that the exam is too difficult. AMC Marketing staff developed a comprehensive promotion campaign that included a core messaging framework with unique selling points for each target audience, web-page optimization and lead generation, and an automated email campaign.
Hosted and presented by Association Trends, the Trendy Awards honor the best and most unique marketing and communications pieces in the not-for-profit and association community.
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