We are excited to announce that the Council of Engineering and Scientific Society Executives (CESSE) will be joining us as a client partner. Starting March 1, AMC will provide full-service management to CESSE, and we look forward to helping them achieve what they believe.

We here at Association Management Center love the way a good inspirational quote can lift your spirits and jumpstart your motivation (“Achieve What You Believe,” anyone?).

Full disclosure: AMC was my first job out of college. I had never worked in an office before, but I went to business school for my undergraduate degree and also worked two jobs on the side, so I was looking forward to having my own desk job, let alone my own desk. I already knew how to work hard and manage my time, so I thought, “How hard can it be?”

What Words Come to Mind When You Think of ‘Member Services’?

Friendly? Helpful? Understanding?

The frontline of any association, member services representatives (MSRs) have the ability to positively or negatively affect how customers and members view an association. Though considered “soft skills,” being friendly, helpful, and understanding are in fact crucial for those who interact with an association’s membership. However, a truly successful member services representative also needs to have technical skills and association industry knowledge to truly serve its membership.

In the past couple of years, thought leaders at AMC have written broadly on a number of resources for associations and the professionals who work with them. As we near and prepare for 2019, let’s take a look back on our 10 most popular posts and tips:

I must confess: When I accepted the position of operations coordinator for the Metal Construction Association (MCA), I knew nothing about metal construction. I even mentioned in my interview that though I was interested in the opportunity, I was completely clueless about the industry. What I did know about is association management, which is why I got the position.

Being environmentally conscious and creating a sustainable footprint is a global concern, but how easy is it really for organizations to adopt “greener” practices? Pretty easy as it turns out. Small, simple-to-implement habits can have a big impact and lead to a healthier and more sustainable workplace and Earth.

“Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.”

How many times have you heard this cool Ferris Bueller quote and actually stopped to look around? Can you do so right now? What do you see? What are you reflecting on?

As a proud working Mom who is trying to maintain a daily balance, I have made it my goal to stop, look around, reflect, and enjoy my life, family, and career. (I’m still trying to drink enough water, exercise, write more thoughtful handwritten thank you notes, and get 8 hours of sleep.)

Setting performance metrics and understanding data are key to measuring the success of marketing efforts. If you consistently hit or exceed unit sales or revenue objectives campaign after campaign, you can stop reading now and treat yourself to ice cream for a job well done. On the other hand, if you have adapted messaging, tracked calls to action, and segmented audiences (see Part 1 of this series) but still aren’t seeing results, it’s time to take a deeper look into changing your overall marketing strategy.

Once a week in a large conference room, something magical happens. We move the tables and chairs to the side, grab blankets and bolsters, and take off our shoes. Breathing slows, minds calm, and for the moment, thoughts of deadlines are set aside. Our weekly group meditation session has begun.

The Places My Journey Has Taken Me

My journey started—as my dad tells the story—at the age of 11 when I came home and announced, “I want to be a nurse when I grow up.” I don’t quite remember this, but I did focus my energy on becoming a nurse. It wasn’t an easy path, especially since I was on my own to figure out how to fund my pursuit. Challenge accepted! I applied for and won an Army Reserve Officer’s Training Corps (ROTC) scholarship, which meant that not only was I going to college to become a nurse but also to prepare me to become an officer in the Army. While in college, I joined an all-girls team to train for and participate in an Army Ranger competition. I also went to jump school and became certified Airborne. All of this was done with the plan that my career path was set—I was going to graduate with my Bachelor of Science in Nursing and become an officer in the Army. My ultimate goal was to be assigned to a Mobile Army Surgical Hospital (MASH) unit. My path was set.

Let’s get this out of the way immediately: yes, I am one of those grammar people.

Every time I see a misplaced apostrophe on a restaurant menu (appetizer’s, entrée’s, etc.), I can’t help but joke (much to my companions’ delight, I’m sure), “Who is appetizer and what’s he got?”

An unnecessary comma in a novel forces me to pause my internal monologue dramatically, as must have been intended by the author (because why else the comma?).

Change and the disruption it often creates is inevitable in the association world. But, how can associations harness the potential change brings and not get lost in the chaos it creates? The answer, according to Daniel Burrus, is by becoming an anticipatory organization (AO). A leading futurist on global trends and innovation, Burrus is the author of The Anticipatory Organization: Turn Disruption and Change into Opportunity and Advantage, which offers strategies for how organizations can transition from a reactionary to an anticipatory mindset so change creates opportunity and advancement, not chaos.  

If you’ve ever conducted an initiative to improve your organization, you know how important it is to track your results. Without data—whether it is quantitative, such as likes on a Facebook post, or qualitative, such as member testimonials—it’s impossible to know what is working and, perhaps more importantly, what is not.

Creating a compelling story is part of the art and craft of a good grant proposal. We invite the reader in to share our story and our mission and hopefully, compel them to be part of our story. 

You put a lot of work into marketing your association’s conference, products, and membership benefits. But do you know if anyone is receiving your message? Or more importantly, do you know if anyone is taking action because of your marketing pieces? No matter what your campaign is focused on, you must first identify your goals and the metrics you will track to gauge your success. Before you think about a rebrand or new product strategy, you can make some quick, helpful changes to your marketing efforts that don’t require a ton of staff resources.

Editor’s note: We’re thrilled to introduce a new series on the AMC blog, How did I get here? Navigating a Career in the Association World. In the coming months, we’ll feature career articles from AMC staff sharing their personal career stories and providing insight to those considering or just starting out in the field. This week, Bruce Hammond, CAE shares lessons learned from his 17-year career.

Before we go any further, I want you to ask yourself one important question: When and how do you and your president engage association board members in direct, proactive dialogue? If you answered only during new board member orientation or regular in-person board meetings, then you’re missing out on valuable opportunities to engage with, and get ideas from, some of your most involved members. Luckily, capitalizing on their knowledge, boosting their levels of engagement, and providing them with personal support can be as easy as picking up the phone.

Almost a year ago, we had a series of meetings with clients in preparation for an enterprise project. The goal of the meeting was for the IT team to walk away with an idea of client values, pain points, and drivers for success. The client representatives in the meetings came from various functional areas of our association client teams and each brought a different perspective to the discussions.

Increasingly, associations hear members express the desire to connect with colleagues outside annual meetings and CME events. When one of our physician members at the American Academy of Hospice and Palliative Medicine (AAHPM) responded to an engagement survey by saying, “In my rural practice I literally have no one to ask for clinical advice in this field,” we knew that development of a virtual or online community sharing platform had to begin.

So you’ve read about the importance of style guides, talked to your colleagues, and gotten all of the organization’s stakeholders on board—you’re ready to write a style guide. But where do you begin?

The time spent leading up to your next onsite meeting is always hectic. Between last-minute projects and fielding questions from staff and attendees alike, planning for the unexpected can easily fall off the to-do list. Believe me, I have been there.

An Introduction to Surveys

What a member wants, what a member needs, whatever makes them happy sets you free… Oh, sorry, I didn’t see you there. Please forgive my singing. I was just thinking about how members shape the goals of our organizations and guide them into the future. Wouldn’t it be great to know what they want from their membership? Wouldn’t you like to know what they like about you?

High-performing boards are selfish with their time. According to BoardSource, most directors spend about 40 hours per year engaged in board work, so their time together is extremely precious.

Sequels are rarely as good as the original, but someone thought it was worth it to have a part two.  Darn, not very compelling. Let me try again. Following my first AMC blog post on Kanban, I’m picking up where I left you, still curious about Kanban, perhaps seeking encouragement to take the first step into having a board of your own one day.

As a new member of the team, I was anxious to get my hands on some member and customer information. However, creating a survey that asked the right questions, collected the right data, and implementing an action plan afterward was overwhelming; where was the best place to start?

I am not much of a cook and the biggest challenge for me is getting the entrees and side dishes done at the same time, plated and served. I’m in awe of chefs who, through craft and precision, can serve beautifully presented plates of food (often customized) to hundreds of people each night.

How Consistency Can Result in Higher Revenues and Better Brand Visibility

Let’s do an experiment.

Take a moment. Close your eyes, take a deep breath, and think about your favorite brand. Really think about it.

What popped into your head? Was it the feeling of buying your preferred product from that company? The sound of their familiar jingle? Or did you imagine the company’s logo, a graphic you likely could recognize anywhere?

As associations, we plan annual meetings and events years in advance. And while it would be great to have a crystal ball informing us of the weather our attendees will experience while traveling or when they arrive onsite, that kind of foresight just isn’t a reality. At the Annual Assembly of Hospice and Palliative Care, presented by the American Academy of Hospice and Palliative Medicine and the Hospice and Palliative Nurses Association, a major Nor’easter storm descended upon Boston and threatened travel plans for more than 3,500 attendees, exhibitors, faculty and staff members – many of whom were scheduled to arrive on the day Logan International Airport closed.

I started as the Director of Governance & Operations for AMC client the American Society of Pediatric Hematology/Oncology (ASPHO) in late April 2016. Coming onto the staff at the time I did, I was able to be here right as our current president began her two-year term. On May 5 at the conclusion of our conference, that term will conclude.

When meeting new people at work, I am often introduced as the grant writer. I like being called a grant writer. When I first transitioned into this area of work, I imagined sitting undisturbed in a cubicle spending my days writing and putting together well thought out, neat and tidy proposal packets. It was a great fantasy.

When the Hematology/Oncology Pharmacy Association (HOPA) first launched their Industry Relations Council (IRC) in 2011, only four companies saw the potential of joining as supporters. But under the direction of Association Management Center and Julie Ichiba, director, professional relations, for HOPA, the IRC quickly became profitable, productive, and very popular.

In last week’s Wall Street Journal front-page article How Jeffrey Immelt’s ‘Success Theater’ Masked the Rot at GE, it seems that GE’s Chairman and CEO wouldn’t surround himself with anyone willing to say that the emperor has no clothes.

What you say actually does matter, but that’s a topic for another day. I’d venture to guess most of you have your organization’s subject matter down pat. Today we’re focusing on the how.

When you think of the average conference, what comes to mind? For most of us, it’s spending our days in educational sessions and our evenings sharing stories (and perhaps a few cocktails) with fellow professionals.

I recently had the honor of being selected as an ASAE’s NextGen Summit participant, where I had the chance to attend a retreat for emerging leaders to come together and discuss association trends and topics along with personal and professional development. Enough knowledge was passed along to make my head hurt, but in an invigorating and energizing way. I can’t share everything – I probably wouldn’t do it justice and I also can’t write a novel (though I could) – so below are my three favorite takeaways.

There are 2 Tuesdays until Mardi Gras.

My favorite New Orleans local to follow on Instagram and Twitter, @nolamaven, has been filling followers’ feeds with visions of glitter in preparation. The 2018 New Orleans Jazz & Heritage Festival lineup was just released and it’s dynamite. The Saints…oh, the Saints…what a heartbreaking end to a hard fought football season. Bon Appetit magazine named the New Orleans sandwich shop Turkey and the Wolf the #1 Best New Restaurant in America! A sandwich shop! I could go on and on.

Are you looking for answers to questions such as

• What is governance anyway?
• Are we doing it right in my organization? Can we do it better? What can I do better?
• Bylaws, policies, procedures – what’s the difference? Why so many documents?
• What’s the difference between what the Board of Directors does and what the staff does?
• How can my preparation for a board meeting affect governance?
• Help! I have to take minutes! What do I do?
• Whew! The board meeting is over. So all my work is done, right?

On Tuesday, November 7, 2017 The American Marketing Association (AMA) Chicago chapter partnered with Association Forumto host an event called, “Get Noticed on Social media (without breaking the bank)!” AMC’s own Allison Lundberg was one of two speakers on a panel that discussed how an organization can find its voice, get noticed on social media, and take it to the next level with social advertising. A handful of members from AMC’s Professional Relations and Development (PRD) team, including Joey Maginot, Maddie Liesz, Dana D’Onofrio, and Zack Smith, attended this session at the AMA office in Chicago. The team shares key take-a-ways from the event, why they found them important and creative ways they’ve incorporated them into their work for PRD.

Education. Networking. Publications. Advocacy. The benefits associations provide their members are numerous and invaluable—and the rewards members gain from them are equally incalculable.

But what do you do when one of your top-rated member benefits starts having problems that overshadow the many solutions it offers? If you’re PRISM International, you start to think outside the (paper) box.

Some people follow all the latest nutrition and diet trends like cleanses, South Beach diet, cabbage soup diet, paleo, raw foods and clean eating. What do I follow? Productivity trends. Go ahead and laugh, I’ve come to terms with it. One of the tools I have discovered that seems to hold the most promise for increasing productivity is Kanban. Kanban literally translates to “board”, but often you’ll hear or read “Kanban Board”, which is redundant. We’ll forgive the repetitiveness and just focus on what Kanban entails and how it might increase your productivity. Curious yet? Let’s jump right in.

We’ve all been there before. You’re discussing an important issue for your association, but instead of concentrating on your organization’s agenda, someone is trying to further their own. These hidden agendas can derail important conversations, complicate decision-making, and result in poor solutions for your association.

Ok, since you’re twisting my virtual arm, I’ll admit it… I’ve always wanted to be Jeopardy host Alex Trebek. He’s just so darn cool. He has the best job in the world, probably drives a Ferrari or some other cool car, and has the power to create categories in his show like Potpourri where he just throws together a bunch of things that don’t really relate all that much to one another.

For all organizations and businesses, not just associations, it’s the ultimate catch-22—you need more leads to make money, and you need money to get more leads. To thrive, associations need members and customers to continue running, but it can be difficult to find room in the budget for marketing and lead generation. Never fear though, there are easy and affordable methods to draw more potential members and purchasers to your organization right at your fingertips.

Do you spend way too much time reading posts about interview questions? If that’s the case, please take my virtual hand so we can walk away from that darkness.

There I was, on a bright, sunny Saturday in September with a hammer and work gloves in hand, trying to look the part at the Park Ridge Presbyterian Church parking lot. I was there with Solid Rock Carpenters to build wall sections for 3 homes to be donated to those in need in Johnson City, Tennessee. Those of you who know me are probably thinking “Dude, what do you know about building houses?” Believe me, I asked myself the same question several times and when I saw the 85+ volunteers going at it, I seriously considered getting back in my car and heading home.

Two weeks after the unthinkable happened in Las Vegas, my colleague and I touched down in the city for the METALCON trade show. Unsure of the environment that would greet us, I found we were met with the very definition of strength, and given a daily reminder of the message resonating throughout the city. The city is #VegasStrong. In fact, I feel it is stronger than ever.

Member associations en masse are finally recognizing that revenue diversification is the key to sustainability in the current economic and cultural climate. Focusing on developing key revenue generating sources outside of membership are job one. Concurrent with grandiose strategic plans forming around major non-dues revenue initiatives, organizations should start immediately with the low hanging fruit that can bring in small profits today leading to much larger profitability and revenue gains tomorrow.

A common conversation among grant professionals is about how to set expectations and measure success of grant programs. Many stakeholders (the boss, the board, the committees) often want to talk about revenue as a measure of success and usually focus on increasing revenue. While a meaningful metric, increasing revenue is not always the most reflective of success or impact of the program. Over-the-years, I have come up with a few rules-of-thumb that help frame the conversation in a better way.

As the staff of any association can tell you, onboarding new leadership is an important process that can reap many rewards. However, the process for when those leaders eventually leave may not be as well defined. Ensuring a smooth exit for your former president or board member not only make a difference to them but also your association.