The year 2015 was a good one for a number of reasons – not the least of which here at AMC is that we launched our blog and began developing and publishing our own unique content on our own website. With more than 220 staff members, there is a lot of leaders within our walls, and we are now better able to share their expertise more consistently with the association community.

So with that being the case, we though we would share our top 5 most trafficked posts on our site since our launch. Take a look and let us know what you think on our Facebook or Linkedin pages. 

1. Seismic Shift – How Workforce Changes Will Alter the Face of Association Membership in the Next 10 Years 

Written by the Director of our Catalyst Consulting team, Sue Stock, this post discusses the impact the generational changes in the workforce will impact associations. Included are the importance of thinking about “customers” when cultivating and retaining members, as well as how the engagement model needs to change in the future to attract millennials to our organizations.

2. Five Considerations When Rebranding Your Association 

An excellent primer from Louise Ristau and Liz Giannini from the Awards and Personalization Association, which went through a renaming and rebranding in 2015. Their considerations included engaging with volunteers, communication tips, checking your inventory, and considerations surrounding the launch. If you’re considering going through a rebranding process, it’s a must read.

3. Ask the Young Professionals – Question of the Quarter 

We compiled the responses from 10 of our young professionals on the question If one of your friends was considering joining the association industry, what would you tell them is the best thing about working for associations? Their responses speak to the impact that can be made by association staff members, and what makes our industry unique.

4. Ask the Management Team – Question of the Quarter 

In the first of what will become a regular series of asking our Management Team to answer a big question for our industry, we asked them to answer What is the issue that will affect the association industry the most (either positively or negatively) over the next decade? The responses received spanned technology, diversity, generations, the economy and relevance. It provides a snapshot into the thoughts of senior association leaders on the issues that need to be addressed over the next decade.

5. 12 Content Marketing Terms to Know

June Pinyo, a managing editor on AMC’s Creative Media Services team and lead of the company’s internal Content Management Users Group, penned this glossary of 12 terms to know if you’re interested in content marketing. She discusses a number of important tools in this bookmark-worthy post.

Thank you for reading the blog and for engaging with AMC! We hope you’ll continue to do so in 2016 and in the future.