Wendy-Jo Toyama and Debbie Trueblood to Give Keynote Session at Forum Forward

Wendy-Jo Toyama and Debbie Trueblood to Give Keynote Session at Forum Forward


Wendy-Jo Toyama, CEO and executive director of AAHPM, and Debbie Trueblood, senior consultant, have been selected as the keynote speakers for this year’s Forum Forward in June. In their session titled Institutionalizing Inclusion and Operationalizing DEI as a Value, Wendy and Debbie will share strategies for how associations can budget for DEI, incorporate it into their strategic plans, and implement DEI practices in their organizations.

Strong advocates for DEI, both Wendy and Debbie have significant expertise leading and implementing DEI programs for associations and presenting nationally on DEI-related topics.

Wendy-Jo Toyama, MBA CAE FASAE, has more than 25 years of association management  experience, serving in numerous executive director and senior leadership roles for healthcare-focused associations. An active volunteer, Wendy is a member of the ASAE Research Foundation Research Committee, past chair for the ASAE Diversity + Inclusion Committee, and secretary for the National Coalition for Hospice and Palliative Care. She is well-known and sought out for her expertise, commitment, and drive to innovate positive change and growth in the association community.

Wendy is an executive leader at AMC who serves as the CEO of the American Academy of Hospice and Palliative Medicine.

Debbie Trueblood, MSW IOM CAE FASAE, has more than 20 years of leadership experience within the  association management space, serving as an executive director for multiple healthcare and professional associations and holding various volunteer leadership positions, including chair of Association Forum’s Welcoming Environment Committee, member of the ASAE Executive Management Council, and past chair of the ASAE Ethics Committee, a role in which she led the team to publish a national ethics toolkit for associations.

As a senior consultant at AMC, Debbie has parlayed the vast knowledge she’s acquired throughout her career to being a trusted strategic partner to associations looking to bring DEI into focus or traversing ethical or economic issues.

Be the first to know about the latest articles, news, and events from AMC. Sign up for our emails!