How AAHPM tapped into AMC expertise to increase revenue by 270% and its membership by 80%.

Challenge

More than a decade ago, the American Academy of Hospice and Palliative Medicine (AAHPM) made it a goal to expand within the hospice and palliative medicine field and develop more resources for its members, while also remaining one of the leading advocates for hospice and palliative care providers and patients.

Process

The expertise of AMC staff was key to AAHPM’s growth. The Academy was able to tap into the knowledge base of AMC leaders in everything from governance and strategic leadership to growth strategies, product development, member retention, and health policy advocacy. AAHPM redesigned their governance structure and achievement-of-goals outline in four successive strategic plans, with the most recent iteration including values that expand the commitment to diversity, equity, and inclusion for patients, families, and the professionals who provide their care.

Results

After partnering with AMC, AAHPM has grown exponentially in its services and membership, exceeding its 10-year goals. AAHPM has

• Increased revenue by 270% and membership by 80%
• Expanded the AAHPM Annual Assembly to have a more inclusive and engaging learning experiences for its nearly 3,500 yearly attendees.
• Created more than 40 communities, including those focused on member diversity, and facilitated workforce initiatives such as innovative leadership program, a Hospice Medical Director Certification Program, a unified clinical patient data registry
• Launched the first HPM Match medical residency program, which has grown the number of physicians in hospice and palliative medicine by nearly 8,000 specialists
• Supported and stewarded more than $12 million in grant funding support
• Acquired the Journal of Pain and Symptom Management and successfully rebranded it
• Developed a portfolio of successful products designed to improve the care of patients and families
• Introduced the Palliative Care Hospice and Education and Training Act (PCHETA) in Congress and created a new Alternative Payment Model.

Today, the growing reach of AAHPM is showing no signs of stopping.