As executive director of the Awards and Personalization Association (APA), the Cord Blood Association (CBA), and the Council of Engineering and Scientific Society Executives (CESSE), Louise Ristau’s formula for success is simple on the surface: Great things happen, and missions are achieved by listening to ideas, gathering information, and setting strategic goals that make an organization relevant to the niche it serves. Though seemingly simple, it takes a special talent to pull it off. A goal-oriented leader, Louise inspires her teams to aim high with programs and initiatives that help clients reach their full potential and provide exceptional value to members. Louise has a BA in Organizational Communications from Loyola University in Chicago. Outside of AMC, you’ll find her spending time with her family and her favorite pup, Kota the Rescue Husky.