Sue Farrell Stock is chief operating officer at AMC. A future-focused leader and strategist, Sue thrives on innovation, driving forward growth, and helping associations and staff realize their highest potential. Known for her pragmatic and savvy business acumen, Sue focuses on creating differentiating value for client partners, which includes assessing market trends and audience/demographic shifts that influence growth in revenue-driving assets for an organization.  She says her strength as a leader comes not just from being comfortable with interrupting the status quo but also from her willingness to ask questions and challenge assumptions.  She has an MS in Public Services Administration from DePaul University. Outside of AMC, she is an adjunct faculty member for the Lake Forest Graduate School of Management teaching Strategy, Agile Leadership, and the MBA Capstone. In her free time, Sue enjoys spending time with family and friends, gardening, and yoga.