When an association recently transformed its brand and name, it decided to also update its forms, including its membership application.  The membership manager, thrilled at the prospect of collecting loads of great data at a time when fresh members are most enthusiastic to provide it, packed the form with so many items it would be good for only one thing for the new member -- a good snooze. Sound familiar?

"If you build it, they will come." If associations build an innovative, meaningful, networking-rich event that their audience members can take key messages from and implement in their place of work, they will be successful.

As we worked through our website redesign, I took a look at our site’s Google Analytics to get a wide ranging understanding of our site’s traffic.

If you are planning exit interviews for volunteer leaders ending their board service, consider one or more of the following ideas to help ease the transition, gather feedback, and identify engagement opportunities going forward.