Editor’s note: We’re thrilled to introduce a new series on the AMC blog, How did I get here? Navigating a Career in the Association World. In the coming months, we’ll feature career articles from AMC staff sharing their personal career stories and providing insight to those considering or just starting out in the field. This week, Bruce Hammond, CAE shares lessons learned from his 17-year career.
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What makes a happy and healthy team? I could tell you what I think, but maybe it makes more sense to go directly to an actual team that fits the description. I asked members of our creative team to share their thoughts, expecting to hear about a “hardworking yet fun atmosphere” and buzzwords like “accountability,” “flexibility,” and “recognition.”
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Before we go any further, I want you to ask yourself one important question: When and how do you and your president engage association board members in direct, proactive dialogue? If you answered only during new board member orientation or regular in-person board meetings, then you’re missing out on valuable opportunities to engage with, and get ideas from, some of your most involved members. Luckily, capitalizing on their knowledge, boosting their levels of engagement, and providing them with personal support can be as easy as picking up the phone.
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Almost a year ago, we had a series of meetings with clients in preparation for an enterprise project. The goal of the meeting was for the IT team to walk away with an idea of client values, pain points, and drivers for success. The client representatives in the meetings came from various functional areas of our association client teams and each brought a different perspective to the discussions.
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Increasingly, associations hear members express the desire to connect with colleagues outside annual meetings and CME events. When one of our physician members at the American Academy of Hospice and Palliative Medicine (AAHPM) responded to an engagement survey by saying, “In my rural practice I literally have no one to ask for clinical advice in this field,” we knew that development of a virtual or online community sharing platform had to begin.
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So you’ve read about the importance of style guides, talked to your colleagues, and gotten all of the organization’s stakeholders on board—you’re ready to write a style guide. But where do you begin?
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The time spent leading up to your next onsite meeting is always hectic. Between last-minute projects and fielding questions from staff and attendees alike, planning for the unexpected can easily fall off the to-do list. Believe me, I have been there.
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What a member wants, what a member needs, whatever makes them happy sets you free… Oh, sorry, I didn’t see you there. Please forgive my singing. I was just thinking about how members shape the goals of our organizations and guide them into the future. Wouldn’t it be great to know what they want from their membership? Wouldn’t you like to know what they like about you?
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High-performing boards are selfish with their time. According to BoardSource, most directors spend about 40 hours per year engaged in board work, so their time together is extremely precious.
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Sequels are rarely as good as the original, but someone thought it was worth it to have a part two. Darn, not very compelling. Let me try again. Following my first AMC blog post on Kanban, I’m picking up where I left you, still curious about Kanban, perhaps seeking encouragement to take the first step into having a board of your own one day.
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As a new member of the team, I was anxious to get my hands on some member and customer information. However, creating a survey that asked the right questions, collected the right data, and implementing an action plan afterward was overwhelming; where was the best place to start?
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I am not much of a cook and the biggest challenge for me is getting the entrees and side dishes done at the same time, plated and served. I’m in awe of chefs who, through craft and precision, can serve beautifully presented plates of food (often customized) to hundreds of people each night.
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Let’s do an experiment.
Take a moment. Close your eyes, take a deep breath, and think about your favorite brand. Really think about it.
What popped into your head? Was it the feeling of buying your preferred product from that company? The sound of their familiar jingle? Or did you imagine the company’s logo, a graphic you likely could recognize anywhere?
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As associations, we plan annual meetings and events years in advance. And while it would be great to have a crystal ball informing us of the weather our attendees will experience while traveling or when they arrive onsite, that kind of foresight just isn’t a reality. At the Annual Assembly of Hospice and Palliative Care, presented by the American Academy of Hospice and Palliative Medicine and the Hospice and Palliative Nurses Association, a major Nor’easter storm descended upon Boston and threatened travel plans for more than 3,500 attendees, exhibitors, faculty and staff members – many of whom were scheduled to arrive on the day Logan International Airport closed.
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I started as the Director of Governance & Operations for AMC client the American Society of Pediatric Hematology/Oncology (ASPHO) in late April 2016. Coming onto the staff at the time I did, I was able to be here right as our current president began her two-year term. On May 5 at the conclusion of our conference, that term will conclude.
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When meeting new people at work, I am often introduced as the grant writer. I like being called a grant writer. When I first transitioned into this area of work, I imagined sitting undisturbed in a cubicle spending my days writing and putting together well thought out, neat and tidy proposal packets. It was a great fantasy.
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When the Hematology/Oncology Pharmacy Association (HOPA) first launched their Industry Relations Council (IRC) in 2011, only four companies saw the potential of joining as supporters. But under the direction of Association Management Center and Julie Ichiba, director, professional relations, for HOPA, the IRC quickly became profitable, productive, and very popular.
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In last week’s Wall Street Journal front-page article How Jeffrey Immelt’s ‘Success Theater’ Masked the Rot at GE, it seems that GE’s Chairman and CEO wouldn’t surround himself with anyone willing to say that the emperor has no clothes.
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What you say actually does matter, but that’s a topic for another day. I’d venture to guess most of you have your organization’s subject matter down pat. Today we’re focusing on the how.
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When you think of the average conference, what comes to mind? For most of us, it’s spending our days in educational sessions and our evenings sharing stories (and perhaps a few cocktails) with fellow professionals.
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I recently had the honor of being selected as an ASAE’s NextGen Summit participant, where I had the chance to attend a retreat for emerging leaders to come together and discuss association trends and topics along with personal and professional development. Enough knowledge was passed along to make my head hurt, but in an invigorating and energizing way. I can’t share everything – I probably wouldn’t do it justice and I also can’t write a novel (though I could) – so below are my three favorite takeaways.
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There are 2 Tuesdays until Mardi Gras.
My favorite New Orleans local to follow on Instagram and Twitter, @nolamaven, has been filling followers’ feeds with visions of glitter in preparation. The 2018 New Orleans Jazz & Heritage Festival lineup was just released and it’s dynamite. The Saints…oh, the Saints…what a heartbreaking end to a hard fought football season. Bon Appetit magazine named the New Orleans sandwich shop Turkey and the Wolf the #1 Best New Restaurant in America! A sandwich shop! I could go on and on.
Are you looking for answers to questions such as
On Tuesday, November 7, 2017 The American Marketing Association (AMA) Chicago chapter partnered with Association Forumto host an event called, “Get Noticed on Social media (without breaking the bank)!” AMC’s own Allison Lundberg was one of two speakers on a panel that discussed how an organization can find its voice, get noticed on social media, and take it to the next level with social advertising. A handful of members from AMC’s Professional Relations and Development (PRD) team, including Joey Maginot, Maddie Liesz, Dana D’Onofrio, and Zack Smith, attended this session at the AMA office in Chicago. The team shares key take-a-ways from the event, why they found them important and creative ways they’ve incorporated them into their work for PRD.
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Education. Networking. Publications. Advocacy. The benefits associations provide their members are numerous and invaluable—and the rewards members gain from them are equally incalculable.
But what do you do when one of your top-rated member benefits starts having problems that overshadow the many solutions it offers? If you’re PRISM International, you start to think outside the (paper) box.
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Some people follow all the latest nutrition and diet trends like cleanses, South Beach diet, cabbage soup diet, paleo, raw foods and clean eating. What do I follow? Productivity trends. Go ahead and laugh, I’ve come to terms with it. One of the tools I have discovered that seems to hold the most promise for increasing productivity is Kanban. Kanban literally translates to “board”, but often you’ll hear or read “Kanban Board”, which is redundant. We’ll forgive the repetitiveness and just focus on what Kanban entails and how it might increase your productivity. Curious yet? Let’s jump right in.
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We’ve all been there before. You’re discussing an important issue for your association, but instead of concentrating on your organization’s agenda, someone is trying to further their own. These hidden agendas can derail important conversations, complicate decision-making, and result in poor solutions for your association.
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Ok, since you’re twisting my virtual arm, I’ll admit it… I’ve always wanted to be Jeopardy host Alex Trebek. He’s just so darn cool. He has the best job in the world, probably drives a Ferrari or some other cool car, and has the power to create categories in his show like Potpourri where he just throws together a bunch of things that don’t really relate all that much to one another.
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For all organizations and businesses, not just associations, it’s the ultimate catch-22—you need more leads to make money, and you need money to get more leads. To thrive, associations need members and customers to continue running, but it can be difficult to find room in the budget for marketing and lead generation. Never fear though, there are easy and affordable methods to draw more potential members and purchasers to your organization right at your fingertips.
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Do you spend way too much time reading posts about interview questions? If that’s the case, please take my virtual hand so we can walk away from that darkness.
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There I was, on a bright, sunny Saturday in September with a hammer and work gloves in hand, trying to look the part at the Park Ridge Presbyterian Church parking lot. I was there with Solid Rock Carpenters to build wall sections for 3 homes to be donated to those in need in Johnson City, Tennessee. Those of you who know me are probably thinking “Dude, what do you know about building houses?” Believe me, I asked myself the same question several times and when I saw the 85+ volunteers going at it, I seriously considered getting back in my car and heading home.
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Two weeks after the unthinkable happened in Las Vegas, my colleague and I touched down in the city for the METALCON trade show. Unsure of the environment that would greet us, I found we were met with the very definition of strength, and given a daily reminder of the message resonating throughout the city. The city is #VegasStrong. In fact, I feel it is stronger than ever.
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Member associations en masse are finally recognizing that revenue diversification is the key to sustainability in the current economic and cultural climate. Focusing on developing key revenue generating sources outside of membership are job one. Concurrent with grandiose strategic plans forming around major non-dues revenue initiatives, organizations should start immediately with the low hanging fruit that can bring in small profits today leading to much larger profitability and revenue gains tomorrow.
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A common conversation among grant professionals is about how to set expectations and measure success of grant programs. Many stakeholders (the boss, the board, the committees) often want to talk about revenue as a measure of success and usually focus on increasing revenue. While a meaningful metric, increasing revenue is not always the most reflective of success or impact of the program. Over-the-years, I have come up with a few rules-of-thumb that help frame the conversation in a better way.
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As the staff of any association can tell you, onboarding new leadership is an important process that can reap many rewards. However, the process for when those leaders eventually leave may not be as well defined. Ensuring a smooth exit for your former president or board member not only make a difference to them but also your association.
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Millennials, Millennials, Millennials….We may all feel like this topic has been beaten to death, and yet we just can’t stop ourselves from asking, “What makes them tick?” As co-chairs of AMC’s Young Professionals SIG and because we are both Millennials (although on slightly opposite ends of the age spectrum) we have a unique perspective on how our generation functions as a product of our surroundings. We sat down to answer some burning questions and provide insight into the largest generation in the workforce today:
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Conflict is part of communication and deliberation in many settings. For not-for-profit boards, conflict can present unique challenges, including:
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In the coming months, Mark Engle, DM FASAE CAE, along with author and association consultant, Mary Byers, CAE, will lead sessions of ASAE’s Exceptional Boards: Strengthening the Governance Team.
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Several times throughout my college career, I thought, “This is it! I’ve found what I want to do!” Some of those career plans included museum curator, archeologist, communications director of a sports team, professor of physics, and professor of economics. Considering every “add” or “drop” of a major or minor in college, I think I made at least 11 changes to reflect the latest “This is it!” phase. I graduated with a marketing degree - very different from the previously listed jobs!
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The creative team at AMC revealed why they work so well together in a recent post. As it turned out, the magic formula for teamwork required more than strange grapes, oddly flavored potato chips, cupcakes, and the rest of the carbs we cram onto a file cabinet that’s conveniently buffet height.
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It is not uncommon for analogies to be drawn between business strategy and military strategy. One of my favorite examples is a 2016 article Australian consultant Graham Kenny wrote for Harvard Business Review. In it, he compares strategic planning in business and the military, citing an approach promoted by Moltke the Elder, Dwight Eisenhower, and Winston Churchill
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In the late 90s, Harvard Business Review noted that “The Experience Economy” is demonstrated when “a company intentionally uses services as the stage, and goods as props, to engage individual customers in a way that creates a memorable event.” Likening the Experience Economy to a performance is as effective a metaphor today as it was then because it reminds us that we need to create connection to our products and services to engage our customers.
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For association professionals, the Certified Association Executive (CAE) credential is a mark of professional development. Earning your CAE can make a positive impact on your career path and showcase your commitment to the association profession. Several AMC executives use the knowledge they gained earning their CAE certification to guide and support our association partners.
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Ad campaigns about customer service are all the rage right now. Who doesn’t love “Jake from State Farm”, the khaki-wearing night shift worker turned meme? Or what about Discover and their commercials about how they treat you like you treat you. Because “I don’t have time for machines,” according to one Discover customer.
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As leader of the organization and chair of the board of directors, an association’s president has a unique responsibility to guide the actions of numerous volunteers to ensure they make decisions based on the association’s best interests. Most often, this person is well-prepared to act as an advocate for members following many successful years of service. Most often, this person also has extensive experience acting as a leader within his or her field, experience that proves invaluable to their role as president.
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In 2015, Association Management Center (AMC) was faced with upgrading Personify, its association management software, and realized there was a problem: The upgrade would not solve a number of challenges; however, the organization expected the new version to magically do exactly that! There was a misalignment of business goals and project goals, and the project, as initially planned, would have left us with many of the same usability issues, such as:
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Your cab drops you off in the middle of a changing Chicago neighborhood…Fulton Market; once a gritty meatpacking district, is being transformed into a tech and foodie hot spot. The glimpse of the Google office and the new Ace Hotel flash past your window and you are delivered into the urban Morgan Manufacturing space – the location of Association Forum’s June 28, 2017 Forum Forward conference event. With one step in the door, you’re already excited about what’s ahead…
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How should association leaders respond to member requests for more openness, communication, and accountability from their board of directors? This is the question AMC governance and strategy consultant Anne Cordes and AMC principal Mark Engle, along with Jed R. Mandel, Esq, discussed in their 2016 article on the role of transparency in association governance. While there are several benefits from the policies and practices called for in the name of transparency, it can also do harm when applied without regard for board privacy.
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The American Pain Society’s (APS) beloved educational program Fundamentals of Pain was initially developed to educate and engage early career practitioners and researchers in the field of pain medicine in order to meet the growing need for research and practitioner support for those in pain. The Fundamentals program was held annually as a preconference to the association’s Annual Scientific Meeting and included education, mentoring, and networking components. In the beginning, it was 100% funded by a singular corporate funder. However, after nearly a decade, the sponsor’s funding initiatives changed, and they decreased funding for the program. At the same time Fundamentals attendance slowly began to shrink.
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Being onsite for conference is the best, isn’t it? Sure, the hours are long, your legs are tired from schlepping your bags across a convention center, and you’re breathing recycled air for about a week, but it is nearly unrivaled in building connection to our work and members.
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An inclusive environment promotes continual reflection, opportunities for growth, and helps individuals feel welcomed. Most importantly, participants are able to be themselves. Do your members feel a sense of inclusion within your association?
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There I was, standing face to face with a large, bemused group of boys about eight years old. I had just emerged from an idling bus along with seven other members of our board of directors. These kids were staring at us like we were aliens emerging from a space craft. Why the stares? Because our board of directors – composed of nurses in their 30s 40s 50s and 60s - had just converged at a laser tag facility and this horde of eight year olds was no doubt not accustomed to being booted out by a group of people the age of their parents or grandparents.
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My wife and I are in the market for a new patio on the back of our house. It’s our one big purchase for the year and it’s important to us that it’s done right. Like most people in this situation, we want to get some quotes and determine who can do the job best. We reached out to three local companies to come out and give us a quote, providing each with the same request and specs for the job.
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Expectations of board members in the association world are high. Upon election to the board, members are expected to have a solid understanding of the association’s mission, strategic plan goals and objectives, financial status, programs and services, and governance structure. In addition, board members bear a legal and fiduciary responsibility for the health and future of the association. These expectations can be daunting. As a member of the governance team at the American Academy of Hospice and Palliative Medicine (AAHPM) it is our job to ensure board members are informed and prepared for their roles so that they can participate fully on day one.
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Old news: Membership retention in the current millennium is a key challenge for organizations, especially for those not connected with mandated licensures or certifications.
Bad news: There is no magic bullet to overcome this challenge quickly. You need a loooong term strategy.
Good news: There are a few short term tools that may help slow the rate of loss and stem some of the decline.
Let’s focus on the good news.
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In the past, Nominating Committees started their work a few months before elections began by identifying those who were next in line for the open positions. This process assumed that the most qualified candidates for the governing board were those who had worked their way up through the ranks of committees and participated in other volunteer opportunities.
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Social media has taken over our lives. It seems as though a new social network pops up each month, giving us one more thing to check up on each day. Associations are digging through social networks to study our members, find where their interests lie, and determine where our organization should target our efforts.
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If you’re one of the millions of Americans who read USA Today, you probably noticed an extra-special source featured in the March 31–April 2 weekend edition: Association of Pediatric Hematology/Oncology Nursing (APHON) President Kathleen Ruccione, PhD. Her piece, “Nurses Create a New Paradigm of Cancer Care,” detailed the role of nurses in health care—and of oncology nurses specifically in the treatment of patients with cancer, helping readers understand the impact of these integral members of the medical team and the future of cancer care.
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Regardless of political affiliation, the 2016 election played on the heartstrings of the American people. These emotions have given rise to several grassroots political movements, such as the Women’s March on Washington and those surrounding immigration and healthcare issues. With thousands of people participating in these movements across the country, as associations we must at least ask ourselves the question of whether or not our association should be involved with those movements that impact our members.
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Finding new and exciting ways to engage members and inspire loyalty is the secret sauce for successful associations. Getting creative about the types of engagement opportunities—everything from leadership roles on the board to a few minutes of social networking on behalf of the association—allows organizations to reach members willing able to help despite limited availability. Associations everywhere are embracing microvolunteering as a means to engaging folks with the least amount of time to give, but a desire to contribute. And the concept is taking off! So much so that this Saturday, April 15, the U.S. celebrates National Mircovolunteering Day for the 4th year in a row.
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If you’re like most people, you likely didn’t learn about the association industry in undergrad. In fact, you may not know much about it today. But the truth is there’s a whole world of rewarding work in the nonprofit space, focused on helping organizations work toward the greater good.
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As of this year, experts report as much as 74% of online traffic consists of video content. In our daily lives, we see countless videos on Facebook, in emails, and even on websites. According to a study done by Insivia, viewers retain 95% of a message when they watch it in a video compared to only 10% when reading it in text. In the association industry specifically, video communication is still considered a growing trend helping more organizations connect with members and prospective members like never before.
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My guess is you’re asking one of two questions right now… “What were you thinking when agreeing to coach kindergarten basketball?” or “What could that experience possibly teach you about associations?” Believe me, as this post formed in my mind, I asked myself the same two questions and what I’ve found is, kindergarten basketball coaching and association membership are definitely related.
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One of an association’s most important responsibilities is to act as an advocate for its field. That’s why finding new and innovative ways to engage membership and communicate the needs of the industry to lawmakers and regulators is an integral part of operations for our clients.
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The quote that best defines the current state of the healthcare debate came in a meeting with the nation’s governors at which President Trump exclaimed, “Nobody knew healthcare could be so complicated." Earlier this month, the president delivered his remarks to a joint session of Congress where many were anxiously awaiting directives on how to repeal and replace the Affordable Care Act (ACA).
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The Hematology/Oncology Pharmacy Association (HOPA) is headquartered in Chicago, a major hub for nationally-recognized hospitals and health systems. That makes us, the HOPA staff, lucky! Lucky to have so many of our members nearby and easily accessible.
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The mentorship program for members of the American Society of Pediatric Hematology/Oncology (ASPHO) began in early 2013 as an effort by the society’s professional development committee to engage members and provide a resource to early-career members on a variety of issues. Because of the complexity of the pediatric hematology/oncology profession, the committee created a mentoring system to customize the experience and serve member needs.
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One of the biggest challenges in the association space can be that, as staff, our business goals and daily tasks mirror those of the corporate world, only without the corporate-sized budgets and resource pools to help us get them accomplished.
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Picture this: There are 3 weeks until you leave for your annual meeting. Your schedule is finalized, the keynotes and speakers are accounted for, your marketing campaigns are starting to wrap up, and your staff is now shifting into the “hosting” phase of conference. But then you receive a phone call from a game-changing potential speaker.
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Throughout 2017, Mark Engle, DM FASAE CAE, along with author and association consultant, Mary Byers, CAE, will lead several sessions of ASAE’s Exceptional Boards: Strengthening the Governance Team.
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Regardless of the size or focus of your association, you’ve likely experienced a situation in which you didn’t have the expertise required to tackle a goal in the most effective way. Eventually, most of us encounter situations that could benefit from professional consulting expertise. But how do you know when your association has reached that point? Here are six signs to look for that indicate bringing in external consulting expertise might be right for you:
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It’s no secret that social media has taken over the lives of millions—and our many association members are no exception! That’s why AMC clients use this low-cost, high-impact advertising and engagement tool to its fullest with innovative initiatives that truly are worth Tweeting about.
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As the season of holiday gatherings winds down, I am sure that on more than one occasion a dinner was interrupted by unsolicited political banter. Around the association table, I would like to offer my gift of five reasons to be optimistic for the 115th Congress and the new presidential administration.
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It’s that time of year again – time to light the menorah, decorate the tree, and celebrate the end of what was hopefully a fantastic year! It’s also the time when many people make resolutions for the coming year and plan how they’re going to do things differently to make it even better than the one before.
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We all fall into the same trap. “This is what we’ve always done,” we say. These are dangerous words for associations. They lead us to complacency and we risk losing our ability to feel fresh to attendees. The National Association of Neonatal Nurses (NANN) recently ran into the same issue – and decided to approach it head on.
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Jennifer GoodSmith wasn’t always a “tree person,” but over the course of a branding campaign for the Morton Aboretum in Lisle, IL, she’s come to know more about trees—especially the arboretum’s trademark oaks—than she ever thought she would.
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600,000 to 1,000,000.
That’s how many business books are published each year in the U.S. alone, according to a recent Forbes article. How in the world do you know which ones are worth your time?
Queue AMC’s Management Team members, who took the time to share their favorite leadership and business books and articles. If you’re looking for career-impacting reads, you’re in the right place! AMC asked:
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So you’ve planned out your video, and everything seems to be in place, but now you need to make it happen.
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I’ll be honest. Conferences cause me great anxiety. Working for an association management company has provided me with an “out” in that I’m typically working at the there is a collection of coworkers, familiar faces with whom I’ve some sort of established relationship.
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A group of staff from the American Academy of Hospice and Palliative Medicine (AAHPM) recently participated in Association Forum’s Centennial Day of Service at The Fred Matthews Senior Housing Center, a 60-unit affordable housing unit for seniors. They had a great afternoon visiting and playing bingo with residents, while spending time with other members of the association community.
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Healthy board relations are a critical component of successful board performance and require cultivation and nurturing. AMC principal, Mark Engle, DM FASAE, regularly consults on board development and governance topics, so when we asked him to sit down and discuss these topics in front of the camera, he jumped at the opportunity.
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All good content marketers – corporate and nonprofit alike—dream of elusive viral posts and skyrocketing social growth. But how do you get there? How do you find and engage your audience and better yet, elicit likes, shares, and retweets beyond your wildest dreams?
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Remember that year you didn’t attend the Annual Conference? The food looked perfect on Instagram. The hashtag blew up Twitter. Your favorite conference buddy was tagged endlessly on Facebook during the new learning labs which were located OUTSIDE in Palm Springs. And…you’ve always wanted to go to Palm Springs…And, the sky was perfectly blue. Nobody was wearing a coat. Everyone was smiling; and earning millions of CE credits while smiling. This feeling that’s welling up inside you? This, my friend, is the fear that you’re missing out or, more commonly referred to as FOMO.
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The association world is constantly changing and it’s key to make sure each segment of your association continues to expand and adjust with the current market climate. Special Interest Groups (SIGs) are an important part of any association, and it is essential to revitalize SIG meetings that have become stale over time. The Administrator/Coordinator SIG at Association Management Center recently went through this process and, by using the steps below, had amazing results. The SIG boosted attendance by 30 percent, had increased member engagement, received tons of positive feedback, and had much happier members overall. Consider the following to revamp your SIG today:
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As mentioned in the first article in this series, there are a variety of ways to complete a task on the Web, but some solutions are better than others. Below is a continuation of the list of common Web problems you may encounter in your website updates and some more-optimal ways to solve them.
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There are a variety of ways to complete a task on the Web, but some solutions are better than others. While looking at items that are part of a typical Web update routine, I listed below some common web problems, possible solutions, and then much better solutions. Because there are so many ways to address items on a website, these certainly aren’t all the possible solutions, nor are all of the “poor solutions” always incorrect. The goal for any website is to keep things clean, consistent, and engaging. The “better solutions” listed below are recommendations with this intent in mind.
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Creating value is often about embracing change. It’s about exploring options in relation to an organization’s overarching business goals. Here are a concrete example and a number of considerations about how change permeates all of what we do in associations.
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When reading Seth Godin’s blog post from back in January, Who Is Us?, I got excited. In only four sentences, he spoke volumes about numerous issues associations have had for what seems like forever without ever mentioning our industry.
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Now that you’ve figured out what you have to make videos and what you want to do with it, it’s time to start planning. Using your established purpose, goals, message, and resources, now you can begin writing a script, setting a timeline, and creating a distribution plan.
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Join us at the second session of AMC’s three-part Governance series for nonprofit staff executives, where two key strategists will share corporate lessons learned and how their experience translates into organizational performance in the association community. Panelists from the corporate and association worlds will contribute to a robust and engaging discussion.
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You’ve made the decision to start making videos, and now comes the scary part: where do you start?
Right now, the world looks like your oyster. You could go so many ways and do so many things in your new medium. The sheer number of possibilities can make beginning this process seem very daunting. Done properly, video marketing can add personality to your marketing strategy and grow a valuable connection to your audience, as you read in our previous post on video marketing. Before you begin, it’s necessary to narrow your focus by answering a few questions.
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You can’t fulfill your mission if your business is failing. Your business cannot succeed unless you have a growing base of satisfied customers. In my experience, these two statements are often underappreciated by associations. In fact, as I’ll share, they are sometimes just ignored.
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It’s time for the next installment of Associational Management Center’s Ask the Management Team question series. This quarter, we reached out with a question about something everyone can relate to: BUDGET! But instead of focusing on the challenges related to limited budget, we wondered what our executives would do if they had more money to spend. We asked AMC leaders to answer the following question:
If your budget increased by $200,000 for the year, with the expectation all of it must be spent in 2016, where would you invest to make the biggest impact? Why?
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She may not have the name recognition of Beyonce or Dave Grohl, but in the content marketing world, Amanda Todorovich is a real rockstar. She is a regular presenter at Content Marketing World and other large industry conferences, and was named a Direct Marketing News 40 Under 40 recipient in 2015. And that’s in addition to her day job – leading the content marketing efforts for the Cleveland Clinic, one of the world’s leading health systems.
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It’s easy to feel lost when it comes to video marketing, especially when what first comes to mind is big-budget commercials produced by large companies. At first glance it looks daunting, but video is more accessible than ever and can be done on a budget.
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Rebranding has been a hot topic in the association community for years, and 2015 is no exception. Associations regularly have been seeking to better understand tips and tricks for effectively rebranding their organizations. Here at AMC, our client, the Awards and Personalization Association recently went through the process and we thought we’d share our experiences with you.
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Earlier this year, three AMC staff members took part in an educational session at the Association Forum led by Dean West, FASAE and President of Association Laboratory in Chicago. Dean’s session focused on Association Laboratory’s latest whitepaper, an environmental scan of the association industry entitled Looking Forward 2016.
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Have you been in a conversation with someone when they say “Chipotle is bae” or texted with a friend who replies “The Bears are so bad this year…SMH”? If your answer is no, chances are you’re not a millennial, the next boom of people now in the workforce.
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So you just finished a board meeting and amidst all the generative conversation and decision making, chances are, you have a few action items before the next meeting. It is hopeful that these action items correspond to the strategic plan and will fit nicely into a work plan that already exists. However, this is not always the case and you are now not only tasked with completing the action item, but creating a work plan that links it with the strategic plan to track your work and ensure you reach the board’s requested goal.
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In 2015, more than 142,000 users visited the career centers of AMC’s client organizations. Of those 142,000 impressions, how many could potentially have been new visitors to the career center, thus providing an opportunity to build your brand during a professional’s first exposure to your organization?
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AMC principal Mark Engle, DM FASAE, regularly consults on Board development and governance topics, so when we asked him to sit down and talk about one of these topics in front of the camera, he jumped at the opportunity.
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On a monthly basis, AMC’s Management Team holds a meeting that includes a generative discussion on a topic of importance to association leaders. This month, the topic focused on competition to the association industry, and the discussion jumped from innovation to risk to Board composition to the speed at which associations make decisions.
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Sometimes associations take the wrong path, whether it’s in their membership strategy, their marketing strategy, or their advocacy efforts. Whether it happens with leaders fully understanding the situation or by mistake, going down the wrong path obviously isn’t ideal.
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Just as it is important for association leaders to hear from established leaders on topics of importance to our industry, we feel that it is also important to hear from up-and-coming professionals on topics important to them. Thus, we've created our Ask the Young Professionals series here on the blog. Here’s our second question, as well as answers from 10 of AMC's young professionals.
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In December, I sat for the Certified Association Executive exam. Thankfully, I lived to tell about it, and as I write the About the Author part at the end of this piece, I get to put CAE next to my name, meaning it was a success. As I reflect on the process, the exam, and the post-exam timeframe, here are 15 anecdotes/recommendations/ideas I want to share with anyone considering taking the exam.
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On a quarterly basis, we ask our executive level leaders (our Management Team) to provide their insights on a pressing question for the association industry. Here's the next question and answers from a subset of our leadership.
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Association Management Center is excited to announce the hiring of Vish Kalambur as the company’s new Chief Information Officer. Prior to joining AMC, Kalambur served for 12 years as the Senior Director of Application Development at the Healthcare Information Management Systems Society (HIMSS).
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Kenyans and Ethiopians have dominated the sport of distance running for many years. What sets them apart from the rest of the field is their technique of pack running. They run in a large group (or pack) and use each other to set the pace, fend off the wind, and conserve energy. Even though they are working together, and the goal of each individual is to try and win the race, they realize that in order to do so they need the help of their teammates.
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We hear often about organizations working to “eliminate silos” and encourage collaboration and shared ownership. When it comes to content strategy, this process also can mean increased opportunities for inconsistency, disjointedness, and maybe even conflict.
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From January 10-13, five of AMC’s meeting professionals descended upon Vancouver for Convening Leaders, the large annual event put on by the Professional Convention Management Association (PCMA). When they returned, we asked them to tell us about their top takeaways.
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To me, marketing is like detective work. It takes a lot of trial, error, and data to answer your burning questions, but once you put together pieces of the puzzle, it becomes an extremely effective tool.
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The year 2015 was a good one for a number of reasons – not the least of which here at AMC is that we launched our blog and began developing and publishing our own unique content on our own website. With more than 220 staff members, there is a lot of leaders within our walls, and we are now better able to share their expertise more consistently with the association community.
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In the vast majority of cases, especially in the association industry, the answer is no. While we may not always hit our goals, the overwhelming likelihood is that we haven’t completely (and absolutely) failed.
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Several AMC staff members attended the Association Forum of Chicagoland Holiday Showcase this past Tuesday, and we asked them to share their biggest takeaways from the event.
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Content marketing—let’s start with this one. HubSpot defines content marketing like this:
“a marketing program that centers on creating, publishing, and distributing content for your target audience—usually online—the goal of which is to attract new customers.”
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At the Annual 2015 Fall Summit of the Nursing Organizations Alliance (also known as NOA or The Alliance), Joan Kram, FACHE, CAE was elected to serve on the NOA Coordinating Team for a three year term.
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As we have done with our Management Team, we have plans to develop questions for our young professionals to answer on a quarterly basis. Here’s our first question, as well as answers from 10 AMC young professionals.
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It's that time of year again – time to eat some turkey and pumpkin pie while watching the Dallas Cowboys and Detroit Lions play in their annual Thanksgiving Day games. But Thanksgiving is also a time where we should do as the holiday’s name instructs – give thanks – to our friends and family, to people who have helped us, and for those of us in the association community, to our volunteers and members.
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From our previous discussions on membership forms and a new customer’s first experience with our organizations, we learned that less is more. The form and online experience both need to be as inviting and user friendly as possible. However, cumbersome forms and processes are larger than just membership forms; it impacts conference and event registration forms as well.
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I attended the 2015 ASAE Annual Meeting in Detroit and there was one topic that really grabbed me, probably because I heard it over and over again; that topic was “Grit!”
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On a quarterly basis, we will ask our more than 20 executive level leaders (our Management Team) to provide their insights on a pressing question for the association industry. Here's our first question and answers from a subset of our leadership.
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In the age of e-learning, webinars, and podcasts, there still are occasions when an in-person experience is irreplaceable. I had one such experience recently in Vancouver at the Call To Action Conference (CTA Conf), which focuses on conversion rate optimization (CRO).
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Join us, in conjunction with our partners the Association Forum of Chicagoland, MB Financial Bank, and the governance section of the Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA), for an exciting educational session on November 18.
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We didn’t realize the magnitude of the AMC Challenge we posed in our September 15th post: Send us your ideas of how to turn your membership application into a delightful experience for a new member’s first encounter with your organization. When the inbox remained a hollow chamber for almost two months, we decided to take up the challenge internally.
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Rebranding has been a hot topic in the association community for years, and 2015 is no exception. Associations regularly have been seeking to better understand tips and tricks for effectively rebranding their organizations. Here at AMC, our client, the Awards and Personalization Association recently went through the process and we thought we’d share our experiences with you.
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Mysteries have their place—in movies, books, and plays. The amount of traffic directed to a website from an e-blast or a Facebook post should not be a mystery.
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A number of AMC staff members recently sat in on the Association Trends webinar titled Meeting Membership Recruitment Benchmarks: Strategies to Turbo-Charge Your Recruitment. We asked four of our participants for their biggest takeaway, which are each included here.
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An impressive FIVE Association Management Center staff members were named to the association industry’s 2015 Forty Under 40 list, sponsored by Association Forum of Chicagoland and USAE News.
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When an association recently transformed its brand and name, it decided to also update its forms, including its membership application. The membership manager, thrilled at the prospect of collecting loads of great data at a time when fresh members are most enthusiastic to provide it, packed the form with so many items it would be good for only one thing for the new member -- a good snooze. Sound familiar?
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"If you build it, they will come." If associations build an innovative, meaningful, networking-rich event that their audience members can take key messages from and implement in their place of work, they will be successful.
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The American Academy of Home Care Medicine (AAHCM) has selected AMC to provide full-service management. The management arrangement begins September 1.
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If you are planning exit interviews for volunteer leaders ending their board service, consider one or more of the following ideas to help ease the transition, gather feedback, and identify engagement opportunities going forward.
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Three AMC staff members have earned the Certified Association Executive (CAE) designation from the American Society of Association Executives (ASAE).
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As we worked through our website redesign, I took a look at our site’s Google Analytics to get a wide ranging understanding of our site’s traffic.
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For the 3rd consecutive year, an AMC staff member was honored with the John C. Thiel Distinguished Service Award from the Association Forum of Chicagoland. The award is presented for exceptional, long-term, volunteer service to the Association Forum, primarily through committee service or similar contributions.
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For the fourth time since 2010, AMC has been named one of the Best Places to Work in Illinois.
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