Excellent editorial work is invisible to readers, but errors are not
I often joke that to be an editor is to have an invisible profession—after all, the editor’s role is only apparent to everyone else when it is done poorly.Read More »
You hear a lot about “Zoom fatigue” these days and the draining effects of being on video meetings for hours a day. As offices in our area consider reopening and ending capacity limitations, some are relishing the novelty of being able to return to holding meetings in person with their teams and staff. “Teams need to be together in person to truly connect” is often cited as a reason for returning to in-person meetings. Do people connect better in person? Sometimes. Do in-person meetings create an inclusive and equitable space? Not for everyone.Read More »
Priya Parker, author of The Art of Gathering, highlighted a tweet in her March newsletter that helped to further articulate one of the troubling reasons about the possible move back to in-person meetings. The tweet referenced how disabled people have been asking for years for remote conferences so they can participate and how they have been told no, it’s too difficult to do, at least until the pandemic made remote events a necessity for everyone. In her newsletter, Priya challenges us to “build our gatherings around the needs and insights of the marginalized.”Read More »
How do we take stock of the past 525,600 minutes or a year like the one we’ve just experienced?Read More »
In March 2021, the murky waters of COVID-19 and its crippling effect around the world began to clear. With levels of infection rates going down, indoor activities re-opening, and optimistic vaccination announcements, summer looks like it could return to some semblance of normalcy.Read More »
In 2017, I approached Mark Engle, DM FASAE CAE, Association Management Center (AMC) principal to learn about the board selection process (BSP) research that he and Professor William Brown, PhD, Busch School of Government and Public Service at Texas A&M University had conducted. The research explored board competencies and processes that lead to exceptional and high-functioning board of directors.Read More »
In the first post of the How Can I Write Better Headlines series, I talked about things you SHOULD do to write great headlines for association audiences and beyond. Telling you what works is helpful, but you also need to know which headline errors to avoid. So, think of this as the “what not to do” in headline writing.Read More »
Headline writing is an art. You can even win awards for it. (As the managing editor of the Awards and Personalization Association, I’m well aware that there are awards for expertise in just about everything—but headlines might be a new one for you.)Read More »
2020 was defined by many things—for associations and the staff who support them, the ability to pivot and adapt to the unforeseen were top among them. As 2020 began, AMC staff were busy preparing for the typical 20+ events we manage each year for our association partners.Read More »
According to recent industry data, the COVID-19 pandemic has accelerated trends that were already in the works (Association Laboratory). Will advancing towards a competency-based board be part of this trend? The pandemic has certainly forced many associations to review their volunteer leadership structure, particularly around their decision-making process and the distribution of authority to make key, timely decisions.Read More »
How did I get here? It’s been a beautiful combination of hard work and sheer luck, to be honest.
As a senior content marketing and editorial manager in the Creative Media Services (CMS) department at AMC, I work with our association partners on a wide variety of projects, including managing the production of traditional print products, such as postcards and meeting brochures; writing feature articles and crafting marketing messaging; and assisting my colleagues with client-specific knowledge as they work on search engine optimization (SEO), analtyics, and others services that aren’t quite in my wheelhouse.Read More »
2020 feels like a year filled with an excessive amount of hardship, loss, and grief.
When I heard about the death of Supreme Court Justice Ruth Bader Ginsburg last Friday evening, I gasped and my heart sank. I knew her cancer had returned, but she always seemed to bounce back. Perhaps I was buoyed by the images of her morning workouts that are famously featured in the documentary The Notorious RBG and forever etched in my mind. She seemed eternally and unusually resilient.Read More »
Dropped Members. They can make even the most seasoned association membership professional shudder. Why would a member end their membership with your organization when you very clearly offer a ton of valuable benefits? Are they aware of the value you offer? Maybe not.Read More »
2020 is not business as usual…2021 looks scary, too.
Members are the lifeblood of associations and AMC clients. As association professionals, we’re here to serve them, and our bottom lines depend on their support through dues payments, meeting registrations, and product sales. So, when a global pandemic and a recession challenge those goals, how can we keep up?Read More »
In her Conversations by Association podcast episode, Marilyn Jansen, AMC’s executive director of business development, discusses her mentoring relationship with former coworker Lindsey Nelson, CAE, and also recalls how finding female mentors was greatly different when she was just starting her career.Read More »
Like many offices, AMC transitioned to a fully remote work environment back in March. I was happy about the change and envisioned sailing through my to-do list each day and checking off all of those lingering tasks I’d been meaning to finish. After all, I’d been very productive working from home 1 day a week for years.Read More »
At AMC, our Creative Media Services (CMS) team includes 8 editors who take great pride in correct grammar, following style guides, and beautifully worded phrases. You may have seen earlier posts on grammar faux pas and misused words, but in this age of digital communication—which is especially augmented now that many offices will continue to work remotely and organizations are taking great care to communicate their plans, intent, and social justice stances—it remains even more critical to effectively communicate what we are trying to say. At best, you avoid embarrassment, and at worst, you avoid a public scandal.
We have gathered the CMS editorial team’s top grammar blunders. We’ll break it down for you, so stop! It’s grammar time.Read More »
It would be cliché and perhaps too obvious to say that for nonprofits and associations, this year is unlike any other. And yet, here we are. Most of our in-person conferences have been cancelled. Many, if not most, of us are implementing virtual meetings and conferences. Our traditional forms of content delivery and revenue streams have been disrupted.Read More »
I have loved books ever since I was a kid. It’s more than simply the act of reading—I enjoy the tangible feel of books, the cover design. I have way too many books at home, and it’s kind of a problem.
However, that love for books has translated into a passion for the act of publishing books. As a managing editor on AMC’s Creative Media Services (CMS) team, I have helped manage the publication of six healthcare-related books, and I’m currently managing two other book projects.Read More »
The Metal Construction Association (MCA) hosts two in-person educational meetings each year that typically draw 110–125 people at each event. Seven weeks before the 2020 MCA Summer Meeting in June, with COVID-19 cases continuing to rise in the United States, the MCA board and staff made the decision to transition to a virtual event this year and move our hotel contract to a similar date at the same location in a future year. With months spent planning the in-person meeting, all parties knew we needed to act swiftly and smartly to smoothly transition to a virtual event.Read More »
There is the line in everyone’s 2020 calendar where plane tickets and hotel reservations shift to virtual meeting appointments. For our personal calendars, the shift might look like cancelled vacations. For our professional calendars, it might be rescheduled annual conferences and house of delegates and board meetings: those events where consequential business still has to take place but no longer can in the traditional face-to-face format.Read More »
Connecting with your staff is always important, but during uncertain times where your team is remote or social distancing, it’s even more crucial to keep your staff engaged, connected, and, in turn, happy. We have been working remotely for 3 months now and know it can be challenging to come up with creative ideas. Here are our 7 tips for keeping staff connected when you feel like you’ve used up your best ideas:Read More »
With COVID-19 infection rates decreasing in some areas and increasing in others, the AMC Meetings team is busy planning client conferences with four different contingency options in place: a regular face-to-face (F2F) meeting, a hybrid meeting, an all-virtual meeting, and a potentially cancelled meeting. Adding a virtual component to an existing face-to-face (F2F) meeting or converting your F2F meeting to a completely virtual one has never been a hotter topic of conversation in the meetings and events industry. But before you rush off and start talking to digital platform vendors, take a moment to think about WHY you are adding that virtual component.
Such virtual components include hybrid meetings and virtual meetings:
Members of AMC’s education special interest group (SIG) have been at the forefront of transitioning in-person educational conferences to virtual events for our clients in response to COVID-19. With so many unknowns around the ability to meet in person in the fall and beyond, many AMC clients are already looking ahead to 2021 and considering fully virtual events or hybrid in-person/virtual events. Before you make the leap into hosting a virtual educational event, there are a few aspects that you need to consider first. As we’ve gone through the process with several of our clients, we’ve identified five considerations to keep in mind to ensure a successful virtual educational event.Read More »
As associations try to field the crisis created by the coronavirus, the teams that serve AMC’s client partners and execute their conferences have had to nimbly circumvent the cancellations while ensuring that members still receive the education they need and clients meet revenue goals. With client conferences being canceled in response to Shelter in Place orders in many states, AMC’s Professional Relations and Development (PRD) Team needed to rapidly change direction to create contingency plans for exhibit sales and corporate-sponsored events. With flexibility, collaboration, and an openness to any and all ideas, PRD created a strategy for exhibits and corporate sponsorships affected by current disrupted conferences and future events that may be impacted in the same way.Read More »
COVID-19 threatens not just the health of individuals, but also the economy. For the 99.9% of businesses in the United States—the small businesses that employ nearly half of U.S. workers and are crucial to the economy’s success—the pandemic is a threat to their survival. The small businesses that make up the majority of the member companies in the Awards and Personalization Association are no exception. Therefore, providing timely, reliable information to members in the face of COVID-19 is of the utmost importance.Read More »
In times of crisis, such as the current global pandemic or other disruptive, large-scale phenomena, it’s absolutely essential that boards govern nimbly and ensure that they are not just reacting to the crisis in front of them—they also must be able to continue thinking ahead in the midst of it.Read More »
Any chance you’ve been thinking of sustainability recently? Given the variety of adjustments we've all needed to make recently, it's not surprising if whatever you initially considered to be sustainable has since gone out the window. That's OK—your primary focus should be on keeping yourself and others healthy. But if you're still interested in practicing a sustainable lifestyle, how can you do that safely during a global public health pandemic? Read the below tips to learn how you can keep practicing sustainability during these disrupted times.Read More »
In his new vlog, Mark Engle talks with association leaders about what they have learned during the pandemic, the changes they plan to make in their organizations to navigate it, and the guidance and support they can provide during these challenging times.Read More »
During AMC’s very first all-remote, all-staff meeting on March 26, executive director Deb Woodall shared her reflections on how the world as we know it has changed and how she is responding to it. Hopefully, her reflections will inspire others, as it inspired our staff, to take a step back, look around, and see what we can do with what we have right now. Here are her thoughts:Read More »
The Hematology/Oncology Pharmacy Association (HOPA) hosts their annual conference, HOPA Ahead, every spring. As an association of healthcare professionals, we were aware of the COVID-19 epidemic and threat it posed around the world. What we didn’t anticipate, however, was the sudden, powerful impact it would have on our conference.Read More »
COVID-19 has affected every person and organization across the world, and the association community is no different. With the constantly developing news and sweeping measures being taken to address the coronavirus outbreak, it’s important for associations to respond quickly and thoughtfully when acting on behalf of their constituents.Read More »
Virtual Governance: what does it look like and what does it do?
As many associations and organizations make the decision to transition to a virtual work environment, now more than ever has it become critical for Boards to navigate urgent decision making.Read More »
As COVID-19 continues to spread, AMC, like many companies in our area, asked staff to begin working remotely this week. I know many people work from home on a regular basis, but doing so once a week is quite different from doing it every day, as many have quickly discovered. Given that we all might be working remotely for several weeks, I thought this might be a good time for me to share some thoughts and tips as someone who worked from home for more than 10 years straight before joining AMC. These are really just things I learned about myself over time that helped me be more productive and happier in my home office. They might be helpful for you as well.Read More »
Do you have a team huddle, stand-up, or touch-base? If yes, this blog might be a good place to find ideas to spice up your current structure. Even if you already have a successful team meeting, keep reading to see more ways a quick, regularly occurring meeting could benefit your organization or team.Read More »
Podcasts are more popular than ever and for good reason. They can bring value to your business or organization, give voice to your opinions or expertise, and educate members or prospects about the benefits your association or industry offers. They also provide a great opportunity for bringing in revenue through ads and sponsors. Luckily, with the proper equipment, a podcast content strategy, and a team well-versed in podcast recording, you can create a podcast that will benefit your association, too.Read More »
2020 is here and a new generation is beginning to enter the workplace: the unique, independent, and savvy Generation Z. You might be familiar with the several articles debunking this generation on LinkedIn, Google, or whichever site you frequent. I will admit it is interesting to see how each generation is different when it comes to the workplace, and I’d like to share how I, as an early career professional, maintain a good work/life balance and am able to pursue my passions outside of work.Read More »
Working in association management enables you to network and grow relationships with other association staff, see how many associations plan and deliver projects, and celebrate one another’s successes. One of the benefits of working at Association Management Center (AMC) is the opportunity to tap into a full range of expertise from a diverse set of professionals.Read More »
Ask any association professional and they’ll likely all say the same thing: offering quality education to and increasing engagement with their members are foremost among their priorities. But if you’re not making the most of your written communications—whether those consist of regular email communications only or a suite of strategic sources—you’re missing a huge opportunity.Read More »
A few years after college, I began my career at AMC as an entry-level account administrator. Now, just 4 short years later, I was recently promoted to operations manager. During my time at AMC, I have held several different titles and roles, each one adding to the reputation I had built in the previous position. Although there is certainly no formula for guaranteed career success and growth, there are several things I’ve discovered you can do as a young professional (or a regular professional) to “level up” in your career.Read More »
For the first 12 years of my life, my family lived just outside of Windsor in England. My dad was an American expat working for an international company in Europe and was able to leverage his unique personal brand. A former Marine, he wore square-toe cowboy boots with business suits and read 1–2 books a week. He was a sales road warrior in the paper industry with a forestry and engineering background and a U.S. patent under his belt. He was direct, had a bit of a temper, and was known for his specific knowledge. There really was nobody else like him. When we moved to the United States and his territory changed to North and South America, I remember him receiving a call to travel to France. A customer there had stated that they only wanted to work with him; his involvement was a deal-breaker. Based on a past project, he had left a lasting impression and exhibited memorable qualities that the customer relied on to accomplish their business goals. He had a strong and enduring personal brand.Read More »
Our careers take shape around the priorities we set for life and work, life events (planned and unplanned), the evolution of our fields, and sometimes world events. Before I started at AMC in 2008, I didn’t know association management even existed.Read More »
In August 2019, AMC and The Collaborative began releasing episodes of the “Conversations by Association” podcast, a professional development series for association and nonprofit professionals by experts in this niche, yet robust, industry.
Though we carefully researched and prepared before recording even began, we learned several best practices on the job that we could not have anticipated ahead of time. If you’re considering developing a podcast for your organization, we’re sharing 10 tips that can make podcast preparation, recording, and management easier.Read More »
Marketing requires investment, and it can be scary to try new tactics and take risks. But, when the same old techniques aren’t bringing in the same old revenue, it’s time to change things up. Try using strategic, data-driven, and evergreen techniques that will reinforce your brand and give you measurable results to guide your next move.Read More »
Is healthcare quality important to your members? If you work for a healthcare association, the answer is likely yes. Fierce debates are happening around the country about skyrocketing healthcare costs and attempts to streamline the system. Healthcare is arguably more essential to people than most other goods or services, and we have a strong collective interest in ensuring that the healthcare system works as well as it can. Quite simply, the consequences of poor quality can be deadly.Read More »
Do you ever feel like you need help to douse the flames of declining membership? Stabilize seismic activity altering your organization’s strategic priorities? Ebb the flood of new projects? Resuscitate product sales? Calling 911 may be a bit dramatic, but wouldn’t it be nice to know that there is an objective responder out there who has the resources and expertise to work with you to develop solutions to help your association achieve healthy outcomes? Thankfully, AMC Consulting Services can help.Read More »
It’s day 2 of your association’s annual conference—the conference you’ve been preparing for all year—and your energy is starting to lag. You need a quick boost to get through the afternoon, so you grab a caffeinated beverage and a sugary snack for some instant energy. You’re fine for the next hour, sailing through your to-do list or the next can’t-miss educational session, until the dreaded sugar crash hits.Read More »