3 Membership Lessons from a Kindergarten Basketball Coach

By Bruce Hammond, CAE

My guess is you’re asking one of two questions right now… “What were you thinking when agreeing to coach kindergarten basketball?” or “What could that experience possibly teach you about associations?” Believe me, as this post formed in my mind, I asked myself the same two questions and what I’ve found is, kindergarten basketball coaching and association membership are definitely related.

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Time to Make our Association New Year’s Resolutions

By Bruce Hammond, CAE

It’s that time of year again – time to light the menorah, decorate the tree, and celebrate the end of what was hopefully a fantastic year! It’s also the time when many people make resolutions for the coming year and plan how they’re going to do things differently to make it even better than the one before.

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Who Is Us?

By Bruce Hammond

When reading Seth Godin’s blog post from back in January, Who Is Us?, I got excited. In only four sentences, he spoke volumes about numerous issues associations have had for what seems like forever without ever mentioning our industry.

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Dealing with Disruption and Competition to the Association Industry – A Q&A With Stephanie Mercado, CAE

By Bruce Hammond, CAE, Senior Manager, Corporate Marketing & Communications

On a monthly basis, AMC’s Management Team holds a meeting that includes a generative discussion on a topic of importance to association leaders. This month, the topic focused on competition to the association industry, and the discussion jumped from innovation to risk to Board composition to the speed at which associations make decisions.

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15 Reflections from the Process of Earning the CAE

By Bruce Hammond, CAE, Senior Manager, Corporate Marketing & Communications

In December, I sat for the Certified Association Executive exam. Thankfully, I lived to tell about it, and as I write the About the Author part at the end of this piece, I get to put CAE next to my name, meaning it was a success. As I reflect on the process, the exam, and the post-exam timeframe, here are 15 anecdotes/recommendations/ideas I want to share with anyone considering taking the exam.

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Ask the Management Team - Question of the Quarter

By Bruce Hammond, CAE, Senior Manager, Corporate Marketing & Communications

On a quarterly basis, we ask our executive level leaders (our Management Team) to provide their insights on a pressing question for the association industry. Here's the next question and answers from a subset of our leadership.

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5 Content Marketing Tips from an Industry Rockstar

By Bruce Hammond, CAE, Senior Operations Manager

She may not have the name recognition of Beyonce or Dave Grohl, but in the content marketing world, Amanda Todorovich is a real rockstar. She is a regular presenter at Content Marketing World and other large industry conferences, and was named a Direct Marketing News 40 Under 40 recipient in 2015. And that’s in addition to her day job – leading the content marketing efforts for the Cleveland Clinic, one of the world’s leading health systems.

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Our Top Five Posts of 2015

By Bruce Hammond, Senior Manager, Corporate Marketing & Communications

The year 2015 was a good one for a number of reasons – not the least of which here at AMC is that we launched our blog and began developing and publishing our own unique content on our own website. With more than 220 staff members, there is a lot of leaders within our walls, and we are now better able to share their expertise more consistently with the association community.

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Is Failure Absolute?

By Bruce Hammond, Senior Manager, Corporate Marketing & Communications

In the vast majority of cases, especially in the association industry, the answer is no. While we may not always hit our goals, the overwhelming likelihood is that we haven’t completely (and absolutely) failed.

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Three Ideas for Effectively Thanking Members and Volunteers

By Bruce Hammond, Senior Manager of Corporate Marketing & Communications

It's that time of year again – time to eat some turkey and pumpkin pie while watching the Dallas Cowboys and Detroit Lions play in their annual Thanksgiving Day games. But Thanksgiving is also a time where we should do as the holiday’s name instructs – give thanks – to our friends and family, to people who have helped us, and for those of us in the association community, to our volunteers and members.

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Ask the Management Team - Question of the Quarter

By Bruce Hammond, Senior Manager, Corporate Marketing & Communications

On a quarterly basis, we will ask our more than 20 executive level leaders (our Management Team) to provide their insights on a pressing question for the association industry. Here's our first question and answers from a subset of our leadership.

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The Impact of Mobile

By Bruce Hammond

As we worked through our website redesign, I took a look at our site’s Google Analytics to get a wide ranging understanding of our site’s traffic.

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