Achieve what you Believe.

THOUGHT LEADERSHIP

525,600 Minutes: Reflections on My First Year as CEO

By Steve Smith

Posted: April 14th, 2021

How do we take stock of the past 525,600 minutes or a year like the one we’ve just experienced?

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THOUGHT LEADERSHIP

Balancing Optimism with 2020 Lessons Learned: Hybrid Event Planning for the APHON Conference

By Jennifer Schap

Posted: March 30th, 2021

In March 2021, the murky waters of COVID-19 and its crippling effect around the world began to clear. With levels of infection rates going down, indoor activities re-opening, and optimistic vaccination announcements, summer looks like it could return to some semblance of normalcy.

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THOUGHT LEADERSHIP

4 Lessons Learned Through Co-Authoring

By Wendy-Jo Toyama

Posted: March 25th, 2021

In 2017, I approached Mark Engle, DM FASAE CAE, Association Management Center (AMC) principal to learn about the board selection process (BSP) research that he and Professor William Brown, PhD, Busch School of Government and Public Service at Texas A&M University had conducted. The research explored board competencies and processes that lead to exceptional and high-functioning board of directors.

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THOUGHT LEADERSHIP

Want to Write Better Headlines? Here’s What Not to Do

By Julie Rogers

Posted: February 26th, 2021

In the first post of the How Can I Write Better Headlines series, I talked about things you SHOULD do to write great headlines for association audiences and beyond. Telling you what works is helpful, but you also need to know which headline errors to avoid. So, think of this as the “what not to do” in headline writing.

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