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Marketing Strategy: Is It Time to Get Off the Bus?

By Beth Zemach

Setting performance metrics and understanding data are key to measuring the success of marketing efforts. If you consistently hit or exceed unit sales or revenue objectives campaign after campaign, you can stop reading now and treat yourself to ice cream for a job well done. On the other hand, if you have adapted messaging, tracked calls to action, and segmented audiences (see Part 1 of this series) but still aren’t seeing results, it’s time to take a deeper look into changing your overall marketing strategy.

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Wellness at Work: Make Meditation Happen

By Susan Vogel

Once a week in a large conference room, something magical happens. We move the tables and chairs to the side, grab blankets and bolsters, and take off our shoes. Breathing slows, minds calm, and for the moment, thoughts of deadlines are set aside. Our weekly group meditation session has begun.

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How did I get here? Navigating a Career in the Association World

By Dawn Herman

The Places My Journey Has Taken Me

My journey started—as my dad tells the story—at the age of 11 when I came home and announced, “I want to be a nurse when I grow up.” I don’t quite remember this, but I did focus my energy on becoming a nurse. It wasn’t an easy path, especially since I was on my own to figure out how to fund my pursuit. Challenge accepted! I applied for and won an Army Reserve Officer’s Training Corps (ROTC) scholarship, which meant that not only was I going to college to become a nurse but also to prepare me to become an officer in the Army. While in college, I joined an all-girls team to train for and participate in an Army Ranger competition. I also went to jump school and became certified Airborne. All of this was done with the plan that my career path was set—I was going to graduate with my Bachelor of Science in Nursing and become an officer in the Army. My ultimate goal was to be assigned to a Mobile Army Surgical Hospital (MASH) unit. My path was set.

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7 Common Grammar Faux Pas

By Danielle Leber

Let’s get this out of the way immediately: yes, I am one of those grammar people.

Every time I see a misplaced apostrophe on a restaurant menu (appetizer’s, entrée’s, etc.), I can’t help but joke (much to my companions’ delight, I’m sure), “Who is appetizer and what’s he got?”

An unnecessary comma in a novel forces me to pause my internal monologue dramatically, as must have been intended by the author (because why else the comma?).

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