Achieve what you Believe.

THOUGHT LEADERSHIP

Calling All Young Professionals: Career Panel Takeaways

By Sarah Dittmer

Posted: September 21st, 2017

Several times throughout my college career, I thought, “This is it! I’ve found what I want to do!”  Some of those career plans included museum curator, archeologist, communications director of a sports team, professor of physics, and professor of economics. Considering every “add” or “drop” of a major or minor in college, I think I made at least 11 changes to reflect the latest “This is it!” phase. I graduated with a marketing degree - very different from the previously listed jobs!

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THOUGHT LEADERSHIP

Looking for Team Happiness? R+R+R… and Cupcakes

By Clay Baznik

Posted: September 14th, 2017

The creative team at AMC revealed why they work so well together in a recent post. As it turned out, the magic formula for teamwork required more than strange grapes, oddly flavored potato chips, cupcakes, and the rest of the carbs we cram onto a file cabinet that’s conveniently buffet height.

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THOUGHT LEADERSHIP

Strategic Planning: Moltke the Elder, Dwight Eisenhower, Winston Churchill, and Just a Little Mike Tyson

By Dave Bergeson

Posted: September 7th, 2017

It is not uncommon for analogies to be drawn between business strategy and military strategy. One of my favorite examples is a 2016 article Australian consultant Graham Kenny wrote for Harvard Business Review. In it, he compares strategic planning in business and the military, citing an approach promoted by Moltke the Elder, Dwight Eisenhower, and Winston Churchill

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THOUGHT LEADERSHIP

Personalizing the Experience Economy

By Carly Reisner

Posted: August 24th, 2017

In the late 90s, Harvard Business Review noted that “The Experience Economy” is demonstrated when “a company intentionally uses services as the stage, and goods as props, to engage individual customers in a way that creates a memorable event.” Likening the Experience Economy to a performance is as effective a metaphor today as it was then because it reminds us that we need to create connection to our products and services to engage our customers.

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