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THOUGHT LEADERSHIP

It’s a Green Revolution!

By Rita Wirth

Being environmentally conscious and creating a sustainable footprint is a global concern, but how easy is it really for organizations to adopt “greener” practices? Pretty easy as it turns out. Small, simple-to-implement habits can have a big impact and lead to a healthier and more sustainable workplace and Earth.

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THOUGHT LEADERSHIP

How did I get here? Navigating a Career in the Association World

By Liz Giannini

“Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.”

How many times have you heard this cool Ferris Bueller quote and actually stopped to look around? Can you do so right now? What do you see? What are you reflecting on?

As a proud working Mom who is trying to maintain a daily balance, I have made it my goal to stop, look around, reflect, and enjoy my life, family, and career. (I’m still trying to drink enough water, exercise, write more thoughtful handwritten thank you notes, and get 8 hours of sleep.)

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THOUGHT LEADERSHIP

Marketing Strategy: Is It Time to Get Off the Bus?

By Beth Zemach

Setting performance metrics and understanding data are key to measuring the success of marketing efforts. If you consistently hit or exceed unit sales or revenue objectives campaign after campaign, you can stop reading now and treat yourself to ice cream for a job well done. On the other hand, if you have adapted messaging, tracked calls to action, and segmented audiences (see Part 1 of this series) but still aren’t seeing results, it’s time to take a deeper look into changing your overall marketing strategy.

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THOUGHT LEADERSHIP

Wellness at Work: Make Meditation Happen

By Susan Vogel

Once a week in a large conference room, something magical happens. We move the tables and chairs to the side, grab blankets and bolsters, and take off our shoes. Breathing slows, minds calm, and for the moment, thoughts of deadlines are set aside. Our weekly group meditation session has begun.

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