Member communities can enhance the value of an association, but are associations using them as strategically as they could?

And how can associations leverage the input of member communities to gain insights and bring thought leadership into the business of the organization, enhancing member value?

In this vlog, AMC CEO Steve Smith, AAHPM Senior Director of Marketing and Membership Emily Muse, and ASPHO Senior Marketing Manager Judith Greifer share insights on member communities and leveraging them beyond being just a space where members with similar backgrounds, experiences, or interests gather.

They discuss questions including

• What is the benefit of forming member communities in associations today and how do they increase value in an organization?
• How can associations leverage the input of specialized member communities to gain insights and bring thought leadership into the organization?
• How can you do more with member communities to enhance value for members and ROI for the organization?

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