Our Top Five Posts of 2015

By Bruce Hammond, Senior Manager, Corporate Marketing & Communications

The year 2015 was a good one for a number of reasons – not the least of which here at AMC is that we launched our blog and began developing and publishing our own unique content on our own website. With more than 220 staff members, there is a lot of leaders within our walls, and we are now better able to share their expertise more consistently with the association community.

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Is Failure Absolute?

By Bruce Hammond, Senior Manager, Corporate Marketing & Communications

In the vast majority of cases, especially in the association industry, the answer is no. While we may not always hit our goals, the overwhelming likelihood is that we haven’t completely (and absolutely) failed.

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Change is the Only Constant

By Sue Farrell Stock, Director, AMC Catalyst Consulting

Creating value is often about embracing change. It’s about exploring options in relation to an organization’s overarching business goals. Here are a concrete example and a number of considerations about how change permeates all of what we do in associations.

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12 Content Marketing Terms to Know

By June Pinyo, MA, Managing Editor, AMC Creative Media Services

Content marketing—let’s start with this one. HubSpot defines content marketing like this:

“a marketing program that centers on creating, publishing, and distributing content for your target audience—usually online—the goal of which is to attract new customers.”

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Three Ideas for Effectively Thanking Members and Volunteers

By Bruce Hammond, Senior Manager of Corporate Marketing & Communications

It's that time of year again – time to eat some turkey and pumpkin pie while watching the Dallas Cowboys and Detroit Lions play in their annual Thanksgiving Day games. But Thanksgiving is also a time where we should do as the holiday’s name instructs – give thanks – to our friends and family, to people who have helped us, and for those of us in the association community, to our volunteers and members.

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Creating Easy, Customer-Centric Conference Registration Forms

By Beth Zemach, Senior Project Manager and Sarah Latshaw, Registration Coordinator

From our previous discussions on membership forms and a new customer’s first experience with our organizations, we learned that less is more. The form and online experience both need to be as inviting and user friendly as possible. However, cumbersome forms and processes are larger than just membership forms; it impacts conference and event registration forms as well.

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Do you have Grit?!

By Marilyn Jansen, Director, Marketing & Business Development

I attended the 2015 ASAE Annual Meeting in Detroit and there was one topic that really grabbed me, probably because I heard it over and over again; that topic was “Grit!”

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Ask the Management Team - Question of the Quarter

By Bruce Hammond, Senior Manager, Corporate Marketing & Communications

On a quarterly basis, we will ask our more than 20 executive level leaders (our Management Team) to provide their insights on a pressing question for the association industry. Here's our first question and answers from a subset of our leadership.

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Five Considerations When Rebranding Your Association

By Louise Ristau and Liz Giannini, Awards and Personalization Association

Rebranding has been a hot topic in the association community for years, and 2015 is no exception. Associations regularly have been seeking to better understand tips and tricks for effectively rebranding their organizations. Here at AMC, our client, the Awards and Personalization Association recently went through the process and we thought we’d share our experiences with you.

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Make Your Customers’ Experience a Delight, Not a Fright

By Beth Zemach, Senior Project Manager

When an association recently transformed its brand and name, it decided to also update its forms, including its membership application.  The membership manager, thrilled at the prospect of collecting loads of great data at a time when fresh members are most enthusiastic to provide it, packed the form with so many items it would be good for only one thing for the new member -- a good snooze. Sound familiar?

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The Impact of Mobile

By Bruce Hammond

As we worked through our website redesign, I took a look at our site’s Google Analytics to get a wide ranging understanding of our site’s traffic.

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