Marketing requires investment, and it can be scary to try new tactics and take risks. But, when the same old techniques aren’t bringing in the same old revenue, it’s time to change things up. Try using strategic, data-driven, and evergreen techniques that will reinforce your brand and give you measurable results to guide your next move.

Is healthcare quality important to your members? If you work for a healthcare association, the answer is likely yes. Fierce debates are happening around the country about skyrocketing healthcare costs and attempts to streamline the system. Healthcare is arguably more essential to people than most other goods or services, and we have a strong collective interest in ensuring that the healthcare system works as well as it can. Quite simply, the consequences of poor quality can be deadly.

“911, what’s your emergency?”

Do you ever feel like you need help to douse the flames of declining membership? Stabilize seismic activity altering your organization’s strategic priorities? Ebb the flood of new projects? Resuscitate product sales? Calling 911 may be a bit dramatic, but wouldn’t it be nice to know that there is an objective responder out there who has the resources and expertise to work with you to develop solutions to help your association achieve healthy outcomes? Thankfully, AMC Consulting Services can help.

It’s day 2 of your association’s annual conference—the conference you’ve been preparing for all year—and your energy is starting to lag. You need a quick boost to get through the afternoon, so you grab a caffeinated beverage and a sugary snack for some instant energy. You’re fine for the next hour, sailing through your to-do list or the next can’t-miss educational session, until the dreaded sugar crash hits.

When is the last time you walked up to someone you haven’t seen in a while—let’s say a month or more—asked them how they were doing, and received the answer, “Busy”?

When starting a new job or role, you seek to prove yourself in any way possible. By saying “yes,” you show you are willing, capable, and eager to become active in the organization. Of course you want to be a team player. Of course you want to show what you are capable of. We all hope to establish ourselves as intelligent, hard workers in those first few months and even years on a job. But when does saying “yes” become a problem?

We all are busy. We all have too much to do. We all have limited time for additional commitments. So, why does it seem that some people have more hours in their day and can find the time to volunteer for their professional association? The answer: They prioritize it.

In Recruit the Right Board: Proven Processes for Selecting Critical Competencies, authors Will Brown, PhD and Mark Engle, DM FASAE CAE, explore case studies of associations with high-functioning boards of directors, identify the competencies needed for highly effective board members, and provide a detailed framework for how to select the right board members to optimize performance.

We are pleased to announce that Bruce Hammond has been promoted to executive director of the Hospice Medical Director Certification Board (HMDCB), an AMC client partner.

Many young professionals face similar unique challenges in the workplace. As co-chairs of the Young Professionals Special Interest Group (YP SIG) at AMC, we strive to create a community for our members that empowers them to professionally evolve through their experiences, relationships, and successes in the workplace. By encouraging this journey for our members, the YP SIG is able to develop their careers, enhance company culture, and build on a foundation for the future of AMC. 

The Challenge

What do you do as a medical association when you need to prepare your members for pending certification requirements that haven’t yet been defined? That was the challenge that the American Society of Pediatric Hematology/Oncology (ASPHO) faced when we learned that new physician recertification requirements would take effect 2 years earlier than anticipated. How would these recertification changes impact the Review Course, our well-established and anticipated live and online prep course for initial and recertifying physicians that also happens to be an important revenue generator?

“With great power comes great responsibility.”

These wise words made famous by Peter Parker’s Uncle Ben have become ingrained in my thought processes ever since I watched Spider-Man for the first time. It was a concept that became part of how I live my life and see the world: don’t take advantage of people who have less power or less of ANYTHING than you. Chose what’s right over what’s easy. Don’t do anything illegal. Little did I know that Uncle Ben’s adage is the best answer to why business ethics exist and why it is necessary in association management.

At the 2019 Global Leadership Summit in August, Jo Saxton, an author, speaker, and leadership coach, asked us, “Who are your people?” when she presented on how to “Level Up your Leadership”. As a new mom getting back into my professional groove and getting acquainted with a new client, I realized I needed my people more than ever. It got me thinking about how connections are crucial to moving forward, helping you recognize your strengths and move you closer to success.  

AMC Principal Mark Engle, DM FASAE CAE, has released a new book titled Recruit the Right Board: Proven Processes for Selecting Critical Competencies. Written with researcher Will Brown, PhD, of Texas A&M University, from their ground-breaking ASAE Foundation governance research, Recruit the Right Board explores case studies of associations with high-functioning boards of directors, identifies the competencies needed for highly effective board members, and provides a detailed framework for how to select the right board members to optimize performance.

No Career Path Is a Straight Road

“Be a writer,” they said. I didn’t listen.

At a time when all signs (and trusted confidants) pointed me toward journalism, I marched straight for technology, earning my degree in management of information systems. This chatty, reluctant extrovert emerged from the halls of higher learning fresh faced and writing, of all things, computer code.

Are you thinking about sitting for the CAE exam this fall but don’t have a preparation strategy outlined yet? I previously wrote about 15 Reflections from Earning the CAE, and to continue helping you navigate the process, here is an overview of a few preparation options.

Any company can benefit from clear, consistent communication with its staff. But when you have 40 client and service teams serving 30+ associations under the same roof, the need becomes even more pronounced. That’s why AMC endeavored to create an internal communications team that could unify the company’s messaging and bring staff together.

AMC is pleased to announce the release of a new podcast focusing on career development in the association industry. Created in partnership with The Collaborative, a coaching, consulting, and education partner for associations. “Conversations by Association,” is a first-of-its-kind podcast that offers guidance and best practices from successful association and nonprofit professionals about career pathways, career advancement, mentoring, leadership, risk taking, job transitions, and leadership tracks. This professional development resource is ideal for anyone working in the association field who wants to advance their career or for those who just want to know more about the industry in general.

Access to a community of like-minded professionals and subject matter experts is an expected and valued benefit of association membership. Here at AMC, nearly every client partner has some kind of solution in place to ensure that association leadership groups and members can connect to share best practices and solicit feedback, and the same goes for AMC employees themselves. More than a dozen AMC Special Interest Groups (SIGs) and User Groups (UGs) serve as the conduit for AMC staff members so they can collaborate, ask questions, share expertise, and ultimately solve problems for our clients and their own career development.

Five months into my new job, I was ecstatic to help plan, execute, and MC at AMC’s Spring Connections, an annual meeting for all staff to have a chance to connect and hear from a speaker. Even though I was a first-timer and had one of the freshest perspectives on Connections, everyone can glean something from what we learned. Just like a good back-to-basics refresher course, a new perspective is something that everyone can take on a familiar event. That’s why we have Connections: it’s meant for everyone.

Scott Engle, AMC CEO, will transition out of his role as CEO in April 2020 and assume a new role as chair of AMC’s Board of Directors. Scott, whose parents Art and Dagny Engle founded AMC in 1974, has been serving as CEO and leader of AMC’s Leadership Team since 2017. The Leadership Team, composed of 10 senior-level executives with decades of experience in association management, leads the strategic direction and growth of AMC and its client partners.

Welcome to AMCU! — Association Management Center (AMC) University. When you cross the threshold through the glass doors of AMC as an employee, you’ll dedicate time to helping AMC’s clients grow and thrive, but you’ll also have numerous opportunities to grow your career as well. Association management companies, such as AMC, provide a broad spectrum of expertise to clients and employees alike, just like a university with a mix of specialized departments. In addition to working within your major (i.e., your client or service team), you will also have an opportunity to learn from those in adjacent specialties at all levels. AMC even has a softball team if you want to go out for athletics!

So, what is GDPR and what does it have to do with me and my association?

Perhaps you’ve heard of the Google and Facebook data breaches, which may have you questioning your (and your members’) data privacy. “Data protection” is a huge buzzword these days, and the European Union (EU) has pioneered a way to protect data: enter GDPR, or General Data Protection Regulation, which replaces the Data Protection Directive 95/46/EC. GDPR standardizes data protection law and imposes strict rules on controlling and processing personal information, not just for countries in the EU, but also for anyone who offers goods and services to or monitors the behavior of data subjects in the EU.

Years ago, I began my professional life as a teacher, and the only association I was familiar with was the North Central Association of Colleges and Schools Higher Learning Commission (NCA-HLC). Young and enthusiastic, I volunteered to serve on the committee of teachers that worked to review, prepare, and organize all of the required school documents that were provided to the NCA during our scheduled review. I was passionate about quality standards, learning best practices, and refining my understanding of policies that enhance the professionalism in the educational arena. I knew this association held my school and many others accountable to a set of quality standards for instruction and required policies. It is funny, because even years later, I am still passionate about quality standards and policies. These continued interests were key motivators in my decision to obtain the CAE certification.

When it comes to conference guides, many associations are finding out that smaller is better. Foldable and easy to slip into a pocket or bag, a conference pocket guide is ideal for attendees who want to quickly navigate an event’s many offerings without having to pull out their phones or tablets. Here are 7 things to consider when creating your perfect petite conference guide.

I started working in association management by chance, but my decision to keep working in association management has been very much by choice. Here are 4 steps of my association career thus far.

I’m not really sure when I first heard the term “centralized grants management”. It’s an operational model that is often seen at an educational institution or government agency (eCivis, 2017; Ohio Department of Education, n.d.), yet the concept, especially understanding roles and responsibilities, can help any size organization effectively manage the life cycle of their grant awards by building capacity with existing staff. In general, a grant life cycle includes pre-award tasks (e.g., prospecting, proposal development, and submission) through post-award activities (e.g., acceptance, award set-up, monitoring, and final reporting and close out). 

We are pleased to announce that we have expanded our executive team with three new executive directors: Colleen Bagnasco, Gayle Irvin, and Joél Payne.

While our day-to-day work with associations require a lot of time at a desk, there are also times when we spend a lot of time on our feet. Throughout the year, we attend conferences, exhibits, presentations, and board meetings. AMC staff plan and implement more than 50 conferences, exhibitions, and board meetings annually. As anyone who has done this work knows, that means long days on your feet walking the concrete floors of exhibit halls and rushing down hotel hallways to make sure meeting rooms are ready and the board’s needs are met.

One of the time-honored traditions in working with association boards is that at some time someone will say something like this: “Now remember, at this meeting today I expect everyone will wear their [Association Acronym] hats.” More specifically, if a member of the board also serves on the board of another association, he or she will often be asked to “take off their [ABC Competing Association] Hat, and put on their [Association Acronym] hat.”

One of the reasons I first moved to Chicago was to continue studying improvisational comedy (also known as improv). Having taken classes at The Second City and the iO Theater and performing in countless shows for families, late-night crowds, and everyone in between for more than 11 years, there are many lessons I have learned that become engrained in you as an improviser. These lessons are key to helping you (and your team) be successful on stage. But success isn’t only about making people laugh—it’s also about creating real, authentic moments that you, your fellow performers, and your audience share in. Moments that, by the very nature of improv, can’t be recreated.  

In last week’s post, we focused on the marketing efforts used to help the American Society for Bioethics and Humanities (ASBH) launch the Healthcare Ethics Consultant-Certified program in under 12 months. Now, see the results of the marketing strategy, research, and implementation and how success can be measured through statistics, conversion rates, and raising awareness.

In 2018, the American Society for Bioethics and Humanities launched the Healthcare Ethics Consultant–Certified (HEC-C) program, a first-of-its-kind certification program for healthcare professionals providing specialized ethics consultations within their healthcare institutions. The story of how ASBH created and launched a certification program in less than 12 months is beyond the scope of this post and, thankfully, has been well-told by ASBH’s Executive Director, Mary Beth Benner.

So, you read my last blog post about the impact that board orientation has on an organization and are now 100% convinced that an effective board orientation is important, impactful, and worth the time investment.

Have you ever received one of those “What to Know Before You Go” e-mails that many associations send to conference attendees? It has a lot of great information to help first-time attendees have a great experience, but what about for staff working at their first conference? As a new employee in the association field who recently worked at my first conference, I discovered 7 tips that can make the experience easier for other first-time conference staff.

How did I get to association management? Lucky coincidence, in all honesty. I was lucky enough to graduate with a journalism degree in 2008, the absolute pinnacle of rapidly declining journalism jobs and the greatest recession since the Great Depression.

At a time when associations face significant challenges in revenue generation, volunteer time, resource allocation, and member engagement, it is more important than ever that boards perform effectively. Unfortunately, there is a lot of evidence to suggest that underperforming boards are distressingly common and have significant consequences on the financial performance of associations, as well as staff and board morale.

As AMC looks to the future, we have formed a Leadership Team to guide the strategic direction and growth of AMC and its client partners. Composed of senior-level executives with a diverse range of expertise in the field of association management, the Leadership Team will collaboratively lead AMC in achieving business goals while also ensuring our clients realize their missions and visions. We are pleased to formally introduce this team and how their new roles will support our clients and AMC in the years to come.

In the second part of this productivity series, I shared tips from AMC’s Caffeine and Productivity SIG for physical activities that can help you focus at work. From stepping away from your desk for lunch or a walk to protecting your sleep time and desk stretches, there are many ways you can trick your body into being productive.

We’ve all heard the famous Maya Angelou quote, “I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” In fact, this sentiment is so popular that different versions of the quote have been attributed to a plethora of writers and speakers. Just like Maya and so many others, I believe in the power of experience to transform an event, or more importantly, a relationship—especially the one between an association and its members and customers.

In a world where print media is (sadly, but truly) dying, going digital is not just a trend—it’s more cost-effective, more accessible, and more likely to make an impact on your readers. Graphic designers don’t just say this to promote their own work, because there are a lot of benefits to going digital. Let’s take, for instance, a digital newsletter. Here are a few areas where a digital newsletter is a better option than a print newsletter, to start:

Unavoidable conference disasters are every event planner’s worst nightmare. You try to do everything you can to avoid typical mishaps, but what happens when you are trying to run a conference and you are already in the stormy situation? After organizing and executing the AAHPM and APHON annual conferences through a snowstorm and a hurricane, two AMC senior meetings managers, Vanessa Mobley and Darlene Sommers, offer their top three tips for navigating through some of the most severe conference natural disasters.

What value do online communities bring to associations and their members? As association professionals, we primarily think in terms of member value. But how do we define value, which is business-oriented, such as revenue growth? And how to we make sure our efforts as community managers are aligned with our organization’s strategic objectives?

Growing up, I never said, “One day I’d like to work in association management.” What I did know is that I wanted to work for a mission that I could support, along with people whose passion was contagious, and somehow utilize my English degree. During my last year of college, right before the recession of 2008, I, like many of my classmates, was jumping at opportunities for internships. Yes, I really wanted the internship at WGN or Timeout Chicago--- those made the most sense as an English major concentrating in Cultural and Media Studies--- but somehow my path went a different way when I interviewed for a communications intern position at the Builders Association.

We are excited to welcome the Academy of Breastfeeding Medicine (ABM) as a client partner. As of February 1, AMC began providing full-service management to ABM, and we look forward to helping them achieve what they believe.

“Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning, and focused effort.” --Paul J. Meyer, top-selling author of personal development materials in the world.

In the first part of this productivity series, I shared tips from AMC’s Caffeine and Productivity SIG for making technology work for you. From key board shortcuts, to different software you can use, there are countless tools at our disposal. But, how can you supplement technology to increase your productivity? I’ve got 5 more techniques you can try. They might seem a bit unorthodox, but the best way to discover what works for you is to experiment and try different tools. Not all productivity journeys looks the same, but the end results should be similar!

How do trust and control go hand-in-hand?

As an association Board member, you want to execute your control to make sure everything in your association goes smoothly, after all, the board has ultimate oversight duty. Why should you entrust anyone else with this responsibility?

We are excited to announce that the Council of Engineering and Scientific Society Executives (CESSE) will be joining us as a client partner. Starting March 1, AMC will provide full-service management to CESSE, and we look forward to helping them achieve what they believe.

We here at Association Management Center love the way a good inspirational quote can lift your spirits and jumpstart your motivation (“Achieve What You Believe,” anyone?).

Full disclosure: AMC was my first job out of college. I had never worked in an office before, but I went to business school for my undergraduate degree and also worked two jobs on the side, so I was looking forward to having my own desk job, let alone my own desk. I already knew how to work hard and manage my time, so I thought, “How hard can it be?”