One of the time-honored traditions in working with association boards is that at some time someone will say something like this: “Now remember, at this meeting today I expect everyone will wear their [Association Acronym] hats.” More specifically, if a member of the board also serves on the board of another association, he or she will often be asked to “take off their [ABC Competing Association] Hat, and put on their [Association Acronym] hat.”

One of the reasons I first moved to Chicago was to continue studying improvisational comedy (also known as improv). Having taken classes at The Second City and the iO Theater and performing in countless shows for families, late-night crowds, and everyone in between for more than 11 years, there are many lessons I have learned that become engrained in you as an improviser. These lessons are key to helping you (and your team) be successful on stage. But success isn’t only about making people laugh—it’s also about creating real, authentic moments that you, your fellow performers, and your audience share in. Moments that, by the very nature of improv, can’t be recreated.  

In last week’s post, we focused on the marketing efforts used to help the American Society for Bioethics and Humanities (ASBH) launch the Healthcare Ethics Consultant-Certified program in under 12 months. Now, see the results of the marketing strategy, research, and implementation and how success can be measured through statistics, conversion rates, and raising awareness.

In 2018, the American Society for Bioethics and Humanities launched the Healthcare Ethics Consultant–Certified (HEC-C) program, a first-of-its-kind certification program for healthcare professionals providing specialized ethics consultations within their healthcare institutions. The story of how ASBH created and launched a certification program in less than 12 months is beyond the scope of this post and, thankfully, has been well-told by ASBH’s Executive Director, Mary Beth Benner.

So, you read my last blog post about the impact that board orientation has on an organization and are now 100% convinced that an effective board orientation is important, impactful, and worth the time investment.

Have you ever received one of those “What to Know Before You Go” e-mails that many associations send to conference attendees? It has a lot of great information to help first-time attendees have a great experience, but what about for staff working at their first conference? As a new employee in the association field who recently worked at my first conference, I discovered 7 tips that can make the experience easier for other first-time conference staff.

How did I get to association management? Lucky coincidence, in all honesty. I was lucky enough to graduate with a journalism degree in 2008, the absolute pinnacle of rapidly declining journalism jobs and the greatest recession since the Great Depression.

At a time when associations face significant challenges in revenue generation, volunteer time, resource allocation, and member engagement, it is more important than ever that boards perform effectively. Unfortunately, there is a lot of evidence to suggest that underperforming boards are distressingly common and have significant consequences on the financial performance of associations, as well as staff and board morale.

As AMC looks to the future, we have formed a Leadership Team to guide the strategic direction and growth of AMC and its client partners. Composed of senior-level executives with a diverse range of expertise in the field of association management, the Leadership Team will collaboratively lead AMC in achieving business goals while also ensuring our clients realize their missions and visions. We are pleased to formally introduce this team and how their new roles will support our clients and AMC in the years to come.

In the second part of this productivity series, I shared tips from AMC’s Caffeine and Productivity SIG for physical activities that can help you focus at work. From stepping away from your desk for lunch or a walk to protecting your sleep time and desk stretches, there are many ways you can trick your body into being productive.

We’ve all heard the famous Maya Angelou quote, “I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” In fact, this sentiment is so popular that different versions of the quote have been attributed to a plethora of writers and speakers. Just like Maya and so many others, I believe in the power of experience to transform an event, or more importantly, a relationship—especially the one between an association and its members and customers.

In a world where print media is (sadly, but truly) dying, going digital is not just a trend—it’s more cost-effective, more accessible, and more likely to make an impact on your readers. Graphic designers don’t just say this to promote their own work, because there are a lot of benefits to going digital. Let’s take, for instance, a digital newsletter. Here are a few areas where a digital newsletter is a better option than a print newsletter, to start:

Unavoidable conference disasters are every event planner’s worst nightmare. You try to do everything you can to avoid typical mishaps, but what happens when you are trying to run a conference and you are already in the stormy situation? After organizing and executing the AAHPM and APHON annual conferences through a snowstorm and a hurricane, two AMC senior meetings managers, Vanessa Mobley and Darlene Sommers, offer their top three tips for navigating through some of the most severe conference natural disasters.

What value do online communities bring to associations and their members? As association professionals, we primarily think in terms of member value. But how do we define value, which is business-oriented, such as revenue growth? And how to we make sure our efforts as community managers are aligned with our organization’s strategic objectives?

Growing up, I never said, “One day I’d like to work in association management.” What I did know is that I wanted to work for a mission that I could support, along with people whose passion was contagious, and somehow utilize my English degree. During my last year of college, right before the recession of 2008, I, like many of my classmates, was jumping at opportunities for internships. Yes, I really wanted the internship at WGN or Timeout Chicago--- those made the most sense as an English major concentrating in Cultural and Media Studies--- but somehow my path went a different way when I interviewed for a communications intern position at the Builders Association.

We are excited to welcome the Academy of Breastfeeding Medicine (ABM) as a client partner. As of February 1, AMC began providing full-service management to ABM, and we look forward to helping them achieve what they believe.

“Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning, and focused effort.” --Paul J. Meyer, top-selling author of personal development materials in the world.

In the first part of this productivity series, I shared tips from AMC’s Caffeine and Productivity SIG for making technology work for you. From key board shortcuts, to different software you can use, there are countless tools at our disposal. But, how can you supplement technology to increase your productivity? I’ve got 5 more techniques you can try. They might seem a bit unorthodox, but the best way to discover what works for you is to experiment and try different tools. Not all productivity journeys looks the same, but the end results should be similar!

How do trust and control go hand-in-hand?

As an association Board member, you want to execute your control to make sure everything in your association goes smoothly, after all, the board has ultimate oversight duty. Why should you entrust anyone else with this responsibility?

We are excited to announce that the Council of Engineering and Scientific Society Executives (CESSE) will be joining us as a client partner. Starting March 1, AMC will provide full-service management to CESSE, and we look forward to helping them achieve what they believe.

We here at Association Management Center love the way a good inspirational quote can lift your spirits and jumpstart your motivation (“Achieve What You Believe,” anyone?).

Full disclosure: AMC was my first job out of college. I had never worked in an office before, but I went to business school for my undergraduate degree and also worked two jobs on the side, so I was looking forward to having my own desk job, let alone my own desk. I already knew how to work hard and manage my time, so I thought, “How hard can it be?”

What Words Come to Mind When You Think of ‘Member Services’?

Friendly? Helpful? Understanding?

The frontline of any association, member services representatives (MSRs) have the ability to positively or negatively affect how customers and members view an association. Though considered “soft skills,” being friendly, helpful, and understanding are in fact crucial for those who interact with an association’s membership. However, a truly successful member services representative also needs to have technical skills and association industry knowledge to truly serve its membership.

In the past couple of years, thought leaders at AMC have written broadly on a number of resources for associations and the professionals who work with them. As we near and prepare for 2019, let’s take a look back on our 10 most popular posts and tips:

I must confess: When I accepted the position of operations coordinator for the Metal Construction Association (MCA), I knew nothing about metal construction. I even mentioned in my interview that though I was interested in the opportunity, I was completely clueless about the industry. What I did know about is association management, which is why I got the position.

Being environmentally conscious and creating a sustainable footprint is a global concern, but how easy is it really for organizations to adopt “greener” practices? Pretty easy as it turns out. Small, simple-to-implement habits can have a big impact and lead to a healthier and more sustainable workplace and Earth.

“Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.”

How many times have you heard this cool Ferris Bueller quote and actually stopped to look around? Can you do so right now? What do you see? What are you reflecting on?

As a proud working Mom who is trying to maintain a daily balance, I have made it my goal to stop, look around, reflect, and enjoy my life, family, and career. (I’m still trying to drink enough water, exercise, write more thoughtful handwritten thank you notes, and get 8 hours of sleep.)

Setting performance metrics and understanding data are key to measuring the success of marketing efforts. If you consistently hit or exceed unit sales or revenue objectives campaign after campaign, you can stop reading now and treat yourself to ice cream for a job well done. On the other hand, if you have adapted messaging, tracked calls to action, and segmented audiences (see Part 1 of this series) but still aren’t seeing results, it’s time to take a deeper look into changing your overall marketing strategy.

Once a week in a large conference room, something magical happens. We move the tables and chairs to the side, grab blankets and bolsters, and take off our shoes. Breathing slows, minds calm, and for the moment, thoughts of deadlines are set aside. Our weekly group meditation session has begun.

The Places My Journey Has Taken Me

My journey started—as my dad tells the story—at the age of 11 when I came home and announced, “I want to be a nurse when I grow up.” I don’t quite remember this, but I did focus my energy on becoming a nurse. It wasn’t an easy path, especially since I was on my own to figure out how to fund my pursuit. Challenge accepted! I applied for and won an Army Reserve Officer’s Training Corps (ROTC) scholarship, which meant that not only was I going to college to become a nurse but also to prepare me to become an officer in the Army. While in college, I joined an all-girls team to train for and participate in an Army Ranger competition. I also went to jump school and became certified Airborne. All of this was done with the plan that my career path was set—I was going to graduate with my Bachelor of Science in Nursing and become an officer in the Army. My ultimate goal was to be assigned to a Mobile Army Surgical Hospital (MASH) unit. My path was set.

Let’s get this out of the way immediately: yes, I am one of those grammar people.

Every time I see a misplaced apostrophe on a restaurant menu (appetizer’s, entrée’s, etc.), I can’t help but joke (much to my companions’ delight, I’m sure), “Who is appetizer and what’s he got?”

An unnecessary comma in a novel forces me to pause my internal monologue dramatically, as must have been intended by the author (because why else the comma?).

Change and the disruption it often creates is inevitable in the association world. But, how can associations harness the potential change brings and not get lost in the chaos it creates? The answer, according to Daniel Burrus, is by becoming an anticipatory organization (AO). A leading futurist on global trends and innovation, Burrus is the author of The Anticipatory Organization: Turn Disruption and Change into Opportunity and Advantage, which offers strategies for how organizations can transition from a reactionary to an anticipatory mindset so change creates opportunity and advancement, not chaos.  

If you’ve ever conducted an initiative to improve your organization, you know how important it is to track your results. Without data—whether it is quantitative, such as likes on a Facebook post, or qualitative, such as member testimonials—it’s impossible to know what is working and, perhaps more importantly, what is not.

Creating a compelling story is part of the art and craft of a good grant proposal. We invite the reader in to share our story and our mission and hopefully, compel them to be part of our story. 

You put a lot of work into marketing your association’s conference, products, and membership benefits. But do you know if anyone is receiving your message? Or more importantly, do you know if anyone is taking action because of your marketing pieces? No matter what your campaign is focused on, you must first identify your goals and the metrics you will track to gauge your success. Before you think about a rebrand or new product strategy, you can make some quick, helpful changes to your marketing efforts that don’t require a ton of staff resources.

Editor’s note: We’re thrilled to introduce a new series on the AMC blog, How did I get here? Navigating a Career in the Association World. In the coming months, we’ll feature career articles from AMC staff sharing their personal career stories and providing insight to those considering or just starting out in the field. This week, Bruce Hammond, CAE shares lessons learned from his 17-year career.

Before we go any further, I want you to ask yourself one important question: When and how do you and your president engage association board members in direct, proactive dialogue? If you answered only during new board member orientation or regular in-person board meetings, then you’re missing out on valuable opportunities to engage with, and get ideas from, some of your most involved members. Luckily, capitalizing on their knowledge, boosting their levels of engagement, and providing them with personal support can be as easy as picking up the phone.

Almost a year ago, we had a series of meetings with clients in preparation for an enterprise project. The goal of the meeting was for the IT team to walk away with an idea of client values, pain points, and drivers for success. The client representatives in the meetings came from various functional areas of our association client teams and each brought a different perspective to the discussions.

Increasingly, associations hear members express the desire to connect with colleagues outside annual meetings and CME events. When one of our physician members at the American Academy of Hospice and Palliative Medicine (AAHPM) responded to an engagement survey by saying, “In my rural practice I literally have no one to ask for clinical advice in this field,” we knew that development of a virtual or online community sharing platform had to begin.

So you’ve read about the importance of style guides, talked to your colleagues, and gotten all of the organization’s stakeholders on board—you’re ready to write a style guide. But where do you begin?

The time spent leading up to your next onsite meeting is always hectic. Between last-minute projects and fielding questions from staff and attendees alike, planning for the unexpected can easily fall off the to-do list. Believe me, I have been there.

An Introduction to Surveys

What a member wants, what a member needs, whatever makes them happy sets you free… Oh, sorry, I didn’t see you there. Please forgive my singing. I was just thinking about how members shape the goals of our organizations and guide them into the future. Wouldn’t it be great to know what they want from their membership? Wouldn’t you like to know what they like about you?

High-performing boards are selfish with their time. According to BoardSource, most directors spend about 40 hours per year engaged in board work, so their time together is extremely precious.

Sequels are rarely as good as the original, but someone thought it was worth it to have a part two.  Darn, not very compelling. Let me try again. Following my first AMC blog post on Kanban, I’m picking up where I left you, still curious about Kanban, perhaps seeking encouragement to take the first step into having a board of your own one day.

As a new member of the team, I was anxious to get my hands on some member and customer information. However, creating a survey that asked the right questions, collected the right data, and implementing an action plan afterward was overwhelming; where was the best place to start?

I am not much of a cook and the biggest challenge for me is getting the entrees and side dishes done at the same time, plated and served. I’m in awe of chefs who, through craft and precision, can serve beautifully presented plates of food (often customized) to hundreds of people each night.

How Consistency Can Result in Higher Revenues and Better Brand Visibility

Let’s do an experiment.

Take a moment. Close your eyes, take a deep breath, and think about your favorite brand. Really think about it.

What popped into your head? Was it the feeling of buying your preferred product from that company? The sound of their familiar jingle? Or did you imagine the company’s logo, a graphic you likely could recognize anywhere?

As associations, we plan annual meetings and events years in advance. And while it would be great to have a crystal ball informing us of the weather our attendees will experience while traveling or when they arrive onsite, that kind of foresight just isn’t a reality. At the Annual Assembly of Hospice and Palliative Care, presented by the American Academy of Hospice and Palliative Medicine and the Hospice and Palliative Nurses Association, a major Nor’easter storm descended upon Boston and threatened travel plans for more than 3,500 attendees, exhibitors, faculty and staff members – many of whom were scheduled to arrive on the day Logan International Airport closed.

I started as the Director of Governance & Operations for AMC client the American Society of Pediatric Hematology/Oncology (ASPHO) in late April 2016. Coming onto the staff at the time I did, I was able to be here right as our current president began her two-year term. On May 5 at the conclusion of our conference, that term will conclude.

When meeting new people at work, I am often introduced as the grant writer. I like being called a grant writer. When I first transitioned into this area of work, I imagined sitting undisturbed in a cubicle spending my days writing and putting together well thought out, neat and tidy proposal packets. It was a great fantasy.

When the Hematology/Oncology Pharmacy Association (HOPA) first launched their Industry Relations Council (IRC) in 2011, only four companies saw the potential of joining as supporters. But under the direction of Association Management Center and Julie Ichiba, director, professional relations, for HOPA, the IRC quickly became profitable, productive, and very popular.