5 Tips for Operationalizing Your Strategic Plan

By Amanda Pairitz-Campo, MPS, Senior Operations Manager

So you just finished a board meeting and amidst all the generative conversation and decision making, chances are, you have a few action items before the next meeting. It is hopeful that these action items correspond to the strategic plan and will fit nicely into a work plan that already exists. However, this is not always the case and you are now not only tasked with completing the action item, but creating a work plan that links it with the strategic plan to track your work and ensure you reach the board’s requested goal.

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6 Ways to Leverage Your Career Center for Brand Building

By Allison Whitley, Operations Coordinator, AMC Professional Relations & Development team

In 2015, more than 142,000 users visited the career centers of AMC’s client organizations. Of those 142,000 impressions, how many could potentially have been new visitors to the career center, thus providing an opportunity to build your brand during a professional’s first exposure to your organization?

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Creating Fear in Your Event's Non-Attendees - the Good Kind!

By Liz Giannini, Senior Manager, Operations, Awards and Personalization Association

Remember that year you didn’t attend the Annual Conference? The food looked perfect on Instagram. The hashtag blew up Twitter. Your favorite conference buddy was tagged endlessly on Facebook during the new learning labs which were located OUTSIDE in Palm Springs. And…you’ve always wanted to go to Palm Springs…And, the sky was perfectly blue. Nobody was wearing a coat. Everyone was smiling; and earning millions of CE credits while smiling. This feeling that’s welling up inside you? This, my friend, is the fear that you’re missing out or, more commonly referred to as FOMO.

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Wrong Way

By Jordan Wildermuth, MSW, Manager, Health Policy and Advocacy

Sometimes associations take the wrong path, whether it’s in their membership strategy, their marketing strategy, or their advocacy efforts. Whether it happens with leaders fully understanding the situation or by mistake, going down the wrong path obviously isn’t ideal.

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Dealing with Disruption and Competition to the Association Industry – A Q&A With Stephanie Mercado, CAE

By Bruce Hammond, CAE, Senior Manager, Corporate Marketing & Communications

On a monthly basis, AMC’s Management Team holds a meeting that includes a generative discussion on a topic of importance to association leaders. This month, the topic focused on competition to the association industry, and the discussion jumped from innovation to risk to Board composition to the speed at which associations make decisions.

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15 Reflections from the Process of Earning the CAE

By Bruce Hammond, CAE

A few years ago, I sat for the Certified Association Executive exam. Thankfully, I lived to tell about it! Reflecting on the process, the exam, and the post-exam timeframe, here are 15 anecdotes/recommendations/ideas I want to share with anyone preparing for the CAE exam next week or the exam in December (which, if you haven’t started prepping yet, you’ll want to get on that ASAP).

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Ask the Management Team - Question of the Quarter

By Bruce Hammond, CAE, Senior Manager, Corporate Marketing & Communications

On a quarterly basis, we ask our executive level leaders (our Management Team) to provide their insights on a pressing question for the association industry. Here's the next question and answers from a subset of our leadership.

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Healthy Associations Are Healthy Businesses

By Rob Oakes, Business Analyst, AMC Consulting

You can’t fulfill your mission if your business is failing. Your business cannot succeed unless you have a growing base of satisfied customers. In my experience, these two statements are often underappreciated by associations. In fact, as I’ll share, they are sometimes just ignored.

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5 Content Marketing Tips from an Industry Rockstar

By Bruce Hammond, CAE, Senior Operations Manager

She may not have the name recognition of Beyonce or Dave Grohl, but in the content marketing world, Amanda Todorovich is a real rockstar. She is a regular presenter at Content Marketing World and other large industry conferences, and was named a Direct Marketing News 40 Under 40 recipient in 2015. And that’s in addition to her day job – leading the content marketing efforts for the Cleveland Clinic, one of the world’s leading health systems.

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Running the Race for Advocacy

By Jordan Wildermuth, MSW, Manager, Health Policy and Advocacy

Kenyans and Ethiopians have dominated the sport of distance running for many years. What sets them apart from the rest of the field is their technique of pack running. They run in a large group (or pack) and use each other to set the pace, fend off the wind, and conserve energy. Even though they are working together, and the goal of each individual is to try and win the race, they realize that in order to do so they need the help of their teammates.

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5 Steps to Your Very Own Style Guide

By June Pinyo, MA, Managing Editor, AMC Creative Media Services

We hear often about organizations working to “eliminate silos” and encourage collaboration and shared ownership. When it comes to content strategy, this process also can mean increased opportunities for inconsistency, disjointedness, and maybe even conflict.

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Our Top Five Posts of 2015

By Bruce Hammond, Senior Manager, Corporate Marketing & Communications

The year 2015 was a good one for a number of reasons – not the least of which here at AMC is that we launched our blog and began developing and publishing our own unique content on our own website. With more than 220 staff members, there is a lot of leaders within our walls, and we are now better able to share their expertise more consistently with the association community.

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Is Failure Absolute?

By Bruce Hammond, Senior Manager, Corporate Marketing & Communications

In the vast majority of cases, especially in the association industry, the answer is no. While we may not always hit our goals, the overwhelming likelihood is that we haven’t completely (and absolutely) failed.

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Change is the Only Constant

By Sue Farrell Stock, Director, AMC Catalyst Consulting

Creating value is often about embracing change. It’s about exploring options in relation to an organization’s overarching business goals. Here are a concrete example and a number of considerations about how change permeates all of what we do in associations.

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12 Content Marketing Terms to Know

By June Pinyo, MA, Managing Editor, AMC Creative Media Services

Content marketing—let’s start with this one. HubSpot defines content marketing like this:

“a marketing program that centers on creating, publishing, and distributing content for your target audience—usually online—the goal of which is to attract new customers.”

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Three Ideas for Effectively Thanking Members and Volunteers

By Bruce Hammond, Senior Manager of Corporate Marketing & Communications

It's that time of year again – time to eat some turkey and pumpkin pie while watching the Dallas Cowboys and Detroit Lions play in their annual Thanksgiving Day games. But Thanksgiving is also a time where we should do as the holiday’s name instructs – give thanks – to our friends and family, to people who have helped us, and for those of us in the association community, to our volunteers and members.

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Creating Easy, Customer-Centric Conference Registration Forms

By Beth Zemach, Senior Project Manager and Sarah Latshaw, Registration Coordinator

From our previous discussions on membership forms and a new customer’s first experience with our organizations, we learned that less is more. The form and online experience both need to be as inviting and user friendly as possible. However, cumbersome forms and processes are larger than just membership forms; it impacts conference and event registration forms as well.

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Do you have Grit?!

By Marilyn Jansen, Director, Marketing & Business Development

I attended the 2015 ASAE Annual Meeting in Detroit and there was one topic that really grabbed me, probably because I heard it over and over again; that topic was “Grit!”

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Ask the Management Team - Question of the Quarter

By Bruce Hammond, Senior Manager, Corporate Marketing & Communications

On a quarterly basis, we will ask our more than 20 executive level leaders (our Management Team) to provide their insights on a pressing question for the association industry. Here's our first question and answers from a subset of our leadership.

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Five Considerations When Rebranding Your Association

By Louise Ristau and Liz Giannini, Awards and Personalization Association

Rebranding has been a hot topic in the association community for years, and 2015 is no exception. Associations regularly have been seeking to better understand tips and tricks for effectively rebranding their organizations. Here at AMC, our client, the Awards and Personalization Association recently went through the process and we thought we’d share our experiences with you.

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Make Your Customers’ Experience a Delight, Not a Fright

By Beth Zemach, Senior Project Manager

When an association recently transformed its brand and name, it decided to also update its forms, including its membership application.  The membership manager, thrilled at the prospect of collecting loads of great data at a time when fresh members are most enthusiastic to provide it, packed the form with so many items it would be good for only one thing for the new member -- a good snooze. Sound familiar?

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The Impact of Mobile

By Bruce Hammond

As we worked through our website redesign, I took a look at our site’s Google Analytics to get a wide ranging understanding of our site’s traffic.

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