Ask the Management Team: What books have made a difference in your career?

By AMC

600,000 to 1,000,000.

That’s how many business books are published each year in the U.S. alone, according to a recent Forbes article. How in the world do you know which ones are worth your time?

Queue AMC’s Management Team members, who took the time to share their favorite leadership and business books and articles. If you’re looking for career-impacting reads, you’re in the right place! AMC asked:

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SEO, Marketing and Mohawks: 5 Takeaways from MozCon

By June Pinyo, MA, Content Strategist, AMC Creative Media Services

I’ll be honest. Conferences cause me great anxiety. Working for an association management company has provided me with an “out” in that I’m typically working at the there is a collection of coworkers, familiar faces with whom I’ve some sort of established relationship.

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Four Reasons Your Association Should Embrace Social

By Molly Anderson, NANN Senior Manager, Marketing and Membership

All good content marketers – corporate and nonprofit alike—dream of elusive viral posts and skyrocketing social growth. But how do you get there? How do you find and engage your audience and better yet, elicit likes, shares, and retweets beyond your wildest dreams?

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5 Steps to Special Interest Groups Revitalization

By Taylor Thomas and Amanda Duski, AMC Meetings Assistants

The association world is constantly changing and it’s key to make sure each segment of your association continues to expand and adjust with the current market climate. Special Interest Groups (SIGs) are an important part of any association, and it is essential to revitalize SIG meetings that have become stale over time. The Administrator/Coordinator SIG at Association Management Center recently went through this process and, by using the steps below, had amazing results. The SIG boosted attendance by 30 percent, had increased member engagement, received tons of positive feedback, and had much happier members overall. Consider the following to revamp your SIG today:

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Do This, Not That: Website Edition

By Monica Moore, Senior Web Manager

Better Solutions for Common Web Problems

There are a variety of ways to complete a task on the Web, but some solutions are better than others. While looking at items that are part of a typical Web update routine, I listed below some common web problems, possible solutions, and then much better solutions. Because there are so many ways to address items on a website, these certainly aren’t all the possible solutions, nor are all of the “poor solutions” always incorrect. The goal for any website is to keep things clean, consistent, and engaging. The “better solutions” listed below are recommendations with this intent in mind.

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Who Is Us?

By Bruce Hammond

When reading Seth Godin’s blog post from back in January, Who Is Us?, I got excited. In only four sentences, he spoke volumes about numerous issues associations have had for what seems like forever without ever mentioning our industry.

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How Do I Get Started in Video Marketing?

By Carly Mangus

Quick Tips for Video Preproduction Part 1

You’ve made the decision to start making videos, and now comes the scary part: where do you start?

Right now, the world looks like your oyster. You could go so many ways and do so many things in your new medium. The sheer number of possibilities can make beginning this process seem very daunting. Done properly, video marketing can add personality to your marketing strategy and grow a valuable connection to your audience, as you read in our previous post on video marketing. Before you begin, it’s necessary to narrow your focus by answering a few questions.

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Association Management Center’s Ask The Management Team Question of the Quarter

By AMC

It’s time for the next installment of Associational Management Center’s Ask the Management Team question series. This quarter, we reached out with a question about something everyone can relate to: BUDGET! But instead of focusing on the challenges related to limited budget, we wondered what our executives would do if they had more money to spend. We asked AMC leaders to answer the following question:

If your budget increased by $200,000 for the year, with the expectation all of it must be spent in 2016, where would you invest to make the biggest impact? Why?

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Why Video Content is Important for Your Association

By Carly Mangus, Assistant Editor and Resident Video Editor, Creative Media Services

 

It’s easy to feel lost when it comes to video marketing, especially when what first comes to mind is big-budget commercials produced by large companies. At first glance it looks daunting, but video is more accessible than ever and can be done on a budget.

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Five Considerations When Rebranding Your Association

By Louise Ristau and Liz Giannini, Awards and Personalization Association

Rebranding has been a hot topic in the association community for years, and 2015 is no exception. Associations regularly have been seeking to better understand tips and tricks for effectively rebranding their organizations. Here at AMC, our client, the Awards and Personalization Association recently went through the process and we thought we’d share our experiences with you.

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5 Tips for Operationalizing Your Strategic Plan

By Amanda Pairitz-Campo, MPS, Senior Operations Manager

So you just finished a board meeting and amidst all the generative conversation and decision making, chances are, you have a few action items before the next meeting. It is hopeful that these action items correspond to the strategic plan and will fit nicely into a work plan that already exists. However, this is not always the case and you are now not only tasked with completing the action item, but creating a work plan that links it with the strategic plan to track your work and ensure you reach the board’s requested goal.

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6 Ways to Leverage Your Career Center for Brand Building

By Allison Whitley, Operations Coordinator, AMC Professional Relations & Development team

In 2015, more than 142,000 users visited the career centers of AMC’s client organizations. Of those 142,000 impressions, how many could potentially have been new visitors to the career center, thus providing an opportunity to build your brand during a professional’s first exposure to your organization?

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Creating Fear in Your Event's Non-Attendees - the Good Kind!

By Liz Giannini, Senior Manager, Operations, Awards and Personalization Association

Remember that year you didn’t attend the Annual Conference? The food looked perfect on Instagram. The hashtag blew up Twitter. Your favorite conference buddy was tagged endlessly on Facebook during the new learning labs which were located OUTSIDE in Palm Springs. And…you’ve always wanted to go to Palm Springs…And, the sky was perfectly blue. Nobody was wearing a coat. Everyone was smiling; and earning millions of CE credits while smiling. This feeling that’s welling up inside you? This, my friend, is the fear that you’re missing out or, more commonly referred to as FOMO.

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Wrong Way

By Jordan Wildermuth, MSW, Manager, Health Policy and Advocacy

Sometimes associations take the wrong path, whether it’s in their membership strategy, their marketing strategy, or their advocacy efforts. Whether it happens with leaders fully understanding the situation or by mistake, going down the wrong path obviously isn’t ideal.

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Dealing with Disruption and Competition to the Association Industry – A Q&A With Stephanie Mercado, CAE

By Bruce Hammond, CAE, Senior Manager, Corporate Marketing & Communications

On a monthly basis, AMC’s Management Team holds a meeting that includes a generative discussion on a topic of importance to association leaders. This month, the topic focused on competition to the association industry, and the discussion jumped from innovation to risk to Board composition to the speed at which associations make decisions.

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15 Reflections from the Process of Earning the CAE

By Bruce Hammond, CAE

A few years ago, I sat for the Certified Association Executive exam. Thankfully, I lived to tell about it! Reflecting on the process, the exam, and the post-exam timeframe, here are 15 anecdotes/recommendations/ideas I want to share with anyone preparing for the CAE exam next week or the exam in December (which, if you haven’t started prepping yet, you’ll want to get on that ASAP).

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Ask the Management Team - Question of the Quarter

By Bruce Hammond, CAE, Senior Manager, Corporate Marketing & Communications

On a quarterly basis, we ask our executive level leaders (our Management Team) to provide their insights on a pressing question for the association industry. Here's the next question and answers from a subset of our leadership.

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Healthy Associations Are Healthy Businesses

By Rob Oakes, Business Analyst, AMC Consulting

You can’t fulfill your mission if your business is failing. Your business cannot succeed unless you have a growing base of satisfied customers. In my experience, these two statements are often underappreciated by associations. In fact, as I’ll share, they are sometimes just ignored.

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5 Content Marketing Tips from an Industry Rockstar

By Bruce Hammond, CAE, Senior Operations Manager

She may not have the name recognition of Beyonce or Dave Grohl, but in the content marketing world, Amanda Todorovich is a real rockstar. She is a regular presenter at Content Marketing World and other large industry conferences, and was named a Direct Marketing News 40 Under 40 recipient in 2015. And that’s in addition to her day job – leading the content marketing efforts for the Cleveland Clinic, one of the world’s leading health systems.

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Running the Race for Advocacy

By Jordan Wildermuth, MSW, Manager, Health Policy and Advocacy

Kenyans and Ethiopians have dominated the sport of distance running for many years. What sets them apart from the rest of the field is their technique of pack running. They run in a large group (or pack) and use each other to set the pace, fend off the wind, and conserve energy. Even though they are working together, and the goal of each individual is to try and win the race, they realize that in order to do so they need the help of their teammates.

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5 Steps to Your Very Own Style Guide

By June Pinyo, MA, Managing Editor, AMC Creative Media Services

We hear often about organizations working to “eliminate silos” and encourage collaboration and shared ownership. When it comes to content strategy, this process also can mean increased opportunities for inconsistency, disjointedness, and maybe even conflict.

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Our Top Five Posts of 2015

By Bruce Hammond, Senior Manager, Corporate Marketing & Communications

The year 2015 was a good one for a number of reasons – not the least of which here at AMC is that we launched our blog and began developing and publishing our own unique content on our own website. With more than 220 staff members, there is a lot of leaders within our walls, and we are now better able to share their expertise more consistently with the association community.

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Is Failure Absolute?

By Bruce Hammond, Senior Manager, Corporate Marketing & Communications

In the vast majority of cases, especially in the association industry, the answer is no. While we may not always hit our goals, the overwhelming likelihood is that we haven’t completely (and absolutely) failed.

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Change is the Only Constant

By Sue Farrell Stock, Director, AMC Catalyst Consulting

Creating value is often about embracing change. It’s about exploring options in relation to an organization’s overarching business goals. Here are a concrete example and a number of considerations about how change permeates all of what we do in associations.

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12 Content Marketing Terms to Know

By June Pinyo, MA, Managing Editor, AMC Creative Media Services

Content marketing—let’s start with this one. HubSpot defines content marketing like this:

“a marketing program that centers on creating, publishing, and distributing content for your target audience—usually online—the goal of which is to attract new customers.”

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Three Ideas for Effectively Thanking Members and Volunteers

By Bruce Hammond, Senior Manager of Corporate Marketing & Communications

It's that time of year again – time to eat some turkey and pumpkin pie while watching the Dallas Cowboys and Detroit Lions play in their annual Thanksgiving Day games. But Thanksgiving is also a time where we should do as the holiday’s name instructs – give thanks – to our friends and family, to people who have helped us, and for those of us in the association community, to our volunteers and members.

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Creating Easy, Customer-Centric Conference Registration Forms

By Beth Zemach, Senior Project Manager and Sarah Latshaw, Registration Coordinator

From our previous discussions on membership forms and a new customer’s first experience with our organizations, we learned that less is more. The form and online experience both need to be as inviting and user friendly as possible. However, cumbersome forms and processes are larger than just membership forms; it impacts conference and event registration forms as well.

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Do you have Grit?!

By Marilyn Jansen, Director, Marketing & Business Development

I attended the 2015 ASAE Annual Meeting in Detroit and there was one topic that really grabbed me, probably because I heard it over and over again; that topic was “Grit!”

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Ask the Management Team - Question of the Quarter

By Bruce Hammond, Senior Manager, Corporate Marketing & Communications

On a quarterly basis, we will ask our more than 20 executive level leaders (our Management Team) to provide their insights on a pressing question for the association industry. Here's our first question and answers from a subset of our leadership.

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Five Considerations When Rebranding Your Association

By Louise Ristau and Liz Giannini, Awards and Personalization Association

Rebranding has been a hot topic in the association community for years, and 2015 is no exception. Associations regularly have been seeking to better understand tips and tricks for effectively rebranding their organizations. Here at AMC, our client, the Awards and Personalization Association recently went through the process and we thought we’d share our experiences with you.

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Make Your Customers’ Experience a Delight, Not a Fright

By Beth Zemach, Senior Project Manager

When an association recently transformed its brand and name, it decided to also update its forms, including its membership application.  The membership manager, thrilled at the prospect of collecting loads of great data at a time when fresh members are most enthusiastic to provide it, packed the form with so many items it would be good for only one thing for the new member -- a good snooze. Sound familiar?

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The Impact of Mobile

By Bruce Hammond

As we worked through our website redesign, I took a look at our site’s Google Analytics to get a wide ranging understanding of our site’s traffic.

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